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다리에서 인프라로: 스테이블코인이 글로벌 상거래의 다음 단계에 힘을 실어주는 방법

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수년 동안, 스테이블코인은 더 넓은 암호화폐 생태계에서 비교적 작은 역할을 했습니다. 주로 거래소 간 자산을 이동하거나 변동성이 큰 시기에 가치를 보관하는 데 유용했습니다. 그러나 주목받는 중심은 아니었습니다. 오늘날, 스테이블코인은 글로벌 디지털 결제에서 가장 의미 있는 진전을 촉진하고 있습니다.

한때 보조적인 기능이었던 것이 이제 기업 전략, 결제 인프라, 그리고 국제 금융의 필수 요소가 되었습니다. 스테이블코인은 초기 역할을 넘어 성숙했으며 현재 산업, 국경, 블록체인 네트워크 전반에 걸쳐 혁신을 주도하고 있습니다.

To understand how we got here, we need to look at what’s changing. BitPay’s proprietary stablecoin data offers a real-time window into how people and businesses are using stablecoins in the wild. Enterprise adoption is ramping up. Regulatory clarity is forming. Ethereum’s network dominance is being met with growing usage of Layer-2s designed to scale stablecoins for everyday use.

스테이블코인 채택이 단순히 성장하는 것이 아니라 급증하고 있다

At BitPay, we’ve supported stablecoin payments for years. But 2025 is setting a new pace. In just the first five months of the year, stablecoins accounted for nearly 40% of all BitPay payments and payout volume, up from 30% in 2024. That’s a 32% year-over-year surge in stablecoin transaction volume.

The growth isn’t being driven by hype. It’s fueled by reliability, utility, and speed. In uncertain macroeconomic conditions, stablecoins offer a familiar peg and a smoother payment experience. Unlike traditional cross-border payments, they move quickly, clear automatically, and sidestep many of the limitations of fiat rails.

기업들이 스테이블코인을 수용하는 방법

Behind the growth is a surge of enterprise use. We’re seeing stablecoin payments across a wide spectrum of industries, notably:

  • 스포츠
  • 귀금속
  • 자동차
  • 소프트웨어
  • 부동산

These are industries where speed, reliability, and cost-efficiency carry real weight. For many businesses, stablecoins now offer a better experience than traditional cross-border wires or banking rails.

What’s especially telling is that many of these companies aren’t adopting stablecoins to chase headlines or experiment with crypto. They’re responding to operational needs. They want to move money faster, service international customers more effectively, and simplify settlement for vendors, partners, and affiliates. Stablecoins deliver on all three.

이더리움은 여전히 스테이블코인의 기반이지만, 레이어-2가 점차 부상하고 있다

Despite the rise of newer networks, Ethereum continues to dominate when it comes to stablecoin volume. In 2025, 95% of BitPay stablecoin payment volume flowed through the Ethereum network. USDT and USDC led the charge, accounting for 60% and 35% of that volume, respectively.

A big part of that story is Ethereum’s recent efficiency. Thanks to historically low gas fees in the first half of 2025, the network has become more affordable for large transfers.

But there’s a quiet shift underway. While Ethereum still handles the majority of total volume, 50% of stablecoin payment counts now take place on Layer-2 networks like Polygon, Arbitrum, Optimism, and Base. These networks excel at processing even smaller, faster, and lower-cost transactions.

This trend reflects more than just cost sensitivity. It points to a maturing user base that understands the crypto stack and actively selects different layers for different types of payments. If, or more likely when, Ethereum gas fees revert to high levels, expect to see Layer-2s to take back more stablecoin payment volume.

스테이블코인은 단순히 사용되는 것이 아니라 신뢰받고 있다

One of the most telling metrics in BitPay’s stablecoin data is the rise in average payment size. In 2025, the average stablecoin payment processed through BitPay nearly doubled, rising from around $2,000 in 2024 to $3,800 in 2025 YTD. That’s a clear signal that these assets are playing a larger role in real commerce, not just small purchases or test cases.

This isn’t just about speed or convenience. It’s about trust. When customers are comfortable sending tens of thousands of dollars in USDC for a car, or when companies pay overseas suppliers in USDT instead of wiring fiat, they’re signaling confidence in the system.

This is what evolution looks like: stablecoins moving beyond a trading tool and becoming the infrastructure layer for meaningful, everyday payments.

규제가 글로벌 스테이블코인 활용의 전환점이 될 수 있다

While technology continues to move forward, regulators are catching up.

The European Union’s Markets in Crypto-Asset Regulation (MiCA) framework is providing much-appreciated clarity for stablecon issuers and market participants. The clarity builds confidence, not just among users but also within enterprise compliance and legal teams, despite the initial due diligence required by regulators.

In the U.S., there is no federal regulatory framework. Instead, issuers and intermediaries of stablecoins are regulated under state laws and regulations. However, a new wave of federal legislation to bring stablecoin regulations into focus is gaining traction. The most recent example: the GENIUS Act, which aims to establish a federal regulatory framework for stablecoin issuance by defining eligible issuers, setting reserve requirements, and clearing up oversight roles between state and federal agencies. It recently passed the Senate and is headed to the House. If it reaches the President’s desk, it would mark the most comprehensive federal stablecoin legislation to date and could unlock broader enterprise adoption of stablecoins.

Clearly defined legislation does more than clarify who can issue stablecoins. It solidifies their role in mainstream finance. For enterprises, it means a solid regulatory environment that supports compliance and long-term planning. For users, it signals safety, consistency, and broader accessibility as stablecoins become a familiar option in their financial toolkit.

다리가 고속도로가 되다

Stablecoins started out as a small corner of blockchain utility. Now they’re the highway that connects it to the real economy.

From affiliate payouts and luxury goods, to supplier payments and real estate transactions, stablecoins are facilitating real commerce at a global scale. They’re faster than traditional rails, more flexible than credit cards, and more reliable than waiting on middlemen banks.

The future of payments won’t be defined by headlines or hype cycles. It will be shaped by tools that make commerce more accessible, more efficient, and more global. Stablecoins are already doing that today.

The question isn’t if they’ll go mainstream. They already have. It’s how quickly the world catches up.

Bill은 BitPay의 최고 마케팅 책임자(CMO)이며, 수백만 명의 소비자에게 도달하는 새로운 혁신적인 결제 및 핀테크 제품을 출시한 입증된 실적을 가진 유능한 임원입니다. 그의 경력에는 BitPay, Ingo Money, Forter, eBay, PayPal, BillMeLater, 그리고 CheckFree를 포함한 선도적인 금융 기술 기업에서 30년 이상의 경험이 포함됩니다.

이전에 BitPay, Bill은 Ingo Money의 푸시 결제 제공 및 Forter의 SaaS 기반 사기 방지 서비스에 대한 시장 진입 전략과 계획을 주도했습니다. 그 이전에 Bill은 eBay Motors의 책임자로서, 회사의 eBay Motors 사업부에 대한 영업, 통합, 계정 관리 및 영업 운영을 담당했습니다. 그 이전에 Bill은 Merchant Marketing 수석 이사였으며, 여기서 그는 eBay의 마켓플레이스 사업 전반에 걸쳐 구매자와 판매자 성장을 촉진하는 업무를 담당했으며, 시장 진입 전략, 마케팅 및 판매자 지원 등을 포함했습니다.

수년간 Bill은 기업들이 혁신적이고 최초로 시장에 선보이는 제품을 전자상거래에 성공적으로 도입하도록 돕는 실적을 쌓아왔으며, 정체된 산업을 파괴하고 거대한 새로운 수익 흐름을 창출했습니다. 예시로는 Decision as A Service – Forter, Inc; 코치와 타겟을 위한 전자상거래 마켓플레이스 스토어프론트 – eBay Marketplace; Express & Mobile Checkout – Paypal; Bill Me Later; E-Bill & WebPay – CheckFree가 있습니다. 이러한 제품들은 세계 최고의 은행, 소매업체 및 청구업체를 위한 수십억 달러 규모의 글로벌 시장에 서비스를 제공합니다.

BitPay에서 Bill은 회사의 암호화폐 지갑 앱 및 암호화폐 결제 수락 제품을 위해 수요 창출, 디지털 마케팅, SEO, 콘텐츠 개발, 클라이언트 통합, 영업 및 영업 지원 등 모든 B2B 및 B2C 시장 진입 활동을 담당하고 있습니다.