Profit Margin Calculator: Quickly See Revenue, COGS, Gross Profit, and Margin %
Bruk denne Fortjenestemarginkalkulator to estimate how much profit you keep from each sale. Enter your unit price, units sold, and unit cost to instantly see Inntekter, Varekostnad (COGS), Brutto fortjenesteog Bruttomargin%. Great for pricing products, testing scenarios, and improving profitability.
1) Hva kalkulatoren gjør
This tool evaluates product or service profitability at a glance. By combining your salgspris, kvantitetog enhetskostnad, it returns the core metrics most teams use to guide pricing, discounts, and targeting margins. It assumes a simple model focused on brutto fortjeneste (before operating expenses). If you later factor in operating costs, you can extend the logic to net profit.
2) Innganger
| Input | Tekniske beskrivelser |
|---|---|
| Pris | The selling price for each unit of the product or service. |
| Enheter solgt | Total number of units sold in the period you’re analyzing. |
| Enhetskostnad | Your per-unit production or acquisition cost (materials, manufacturing, or wholesale cost). This is used to compute COGS. |
3) How It Works (Formula & Logic)
The calculator uses standard gross margin math:
Revenue = Unit Price × Units SoldCOGS = Unit Cost × Units SoldGross Profit = Revenue − COGSGross Margin % = (Gross Profit ÷ Revenue) × 100
Eksempel: If you sell 50 units at $200 and your unit cost is $100, then Revenue = 200 × 50 = 10,000, COGS = 100 × 50 = 5,000, Gross Profit = 5,000og Margin % = 50%.
4) Utganger
| Produksjon | Hva det betyr |
|---|---|
| Inntekter | Total sales dollars generated (Unit Price × Units Sold). |
| COGS | Total direct cost tied to those units (Unit Cost × Units Sold). |
| Brutto fortjeneste | Money left after covering COGS (Revenue − COGS). Used to pay operating expenses, marketing, payroll, etc. |
| Bruttomargin% | Profitability rate per dollar of sales (Gross Profit ÷ Revenue). |
5) Praktiske brukstilfeller
- Price testing: Try new price points to hit a target margin.
- Discount planning: See how promotions impact margin before you launch.
- Cost negotiations: Model savings from lower unit costs or bulk buys.
- Salgsprognoser: Estimate profit impact at different sales volumes.
- E-commerce bundles: Combine items and check blended margins.
6) Vanlige spørsmål
What’s the difference between gross margin and net margin?
Bruttomargin looks only at sales minus COGS. Nettomargin also subtracts operating expenses (marketing, salaries, rent), interest, and taxes. This calculator shows gross margin.
Is a 50% gross margin always “good”?
It depends on your industry and business model. Software often runs higher margins; retail and hardware are typically lower. Compare against your own history and sector benchmarks.
How do discounts affect margin?
Discounts lower Pris, som reduserer Inntekter, Brutto fortjenesteog margin %. Model your promo price in the calculator to ensure margin stays healthy.
Should shipping be in COGS?
inkluderer direkte shipping or fulfillment costs tied to each unit in COGS. General logistics overhead belongs in operating expenses (outside this calculator).
Can I use this for services?
Yes. Treat “unit” as an hour or package, your price as the rate, and unit cost as direct labor or delivery cost.
How can I improve my profit margin?
- Raise prices where value supports it.
- Lower unit costs via vendor negotiation or process improvements.
- Shift mix toward higher-margin products.
- Reduce discounts and leakage (returns, defects, shrink).
