RWA 혁명: 토큰화된 운동선수 지분에 투자하기

The RWA revolution has hit a new pace as the introduction of tokenized athlete equity has the potential to upend the entire sport collectibles industry. This unique method of converting athletic prowess and career aspirations into shared rewards via a blockchain could push the industry into the trillions. Here’s what you need to know.

스포츠 기념품

This sports memorabilia industry, which now sits at $33.6B yearly, is projected to grow to +$100B by 2030. This growth recently received a boost thanks to the introduction of digital collectibles like NFTs (Non-Fungible Tokens).
These tokens provide unique verification for digital assets, including video clips and images, and can even include real-world items. Recently, blockchain engineers have taken the bold step to tokenize athletes’ entire careers, effectively creating a direct way for fans to support and benefit from the athlete’s performance.

광고 계약에서 토큰화로의 진화

The evolution of sports endorsements is a long and interesting tale that begins in the sandlots of 1907. It was at this time that the Louisville Slugger signed on to pay Honus Wagner to promote their bats while playing. Notably, he was paid $75 for his endorsement at the time.

In 1922, Gene Sarazen began what would end up being a 75-year-long endorsement deal with sports provider Wilson. Babe Ruth was another star who managed to secure one of the earliest endorsement deals for non-sport-related items. Ruth promoted tobacco products alongside baseball gear.

Of course, these endorsements were long before the TV era. It’s during this time that endorsement deals get boosted into the limelight. For example, Muhammad Ali was known to promote several products during his career.

에어 조던

Perhaps no one embodies the endorsement deal more than Michael Jordan’s 1984 contract with Nike. This maneuver launched the Air Jordan sneaker line, which became a massive hit. The success of this project caused companies to reevaluate the power of endorsements, leading to bigger and more frequent deals in the coming decades.

Today, endorsement deals have hit dizzying heights with athletes like Tiger Woods securing $105M from Nike for sneaker rights. This revenue is alongside $6M, which he accrues annually in video game licensing fees.

Most recently, companies have begun to seek out lifetime endorsement contracts. These deals are often in the billions, with one example being Cristiano Ronaldo. Ronaldo currently has multiple endorsement deals spread across several industries, including sports apparel, tech, beverages, and more, valuing more than $1B.

SportFi

So, where does the industry go once it has reached such astronomical endorsement contract values? It appears the answer is tokenization. Tokenization enables athletes to offer their fans direct access to their career equity via athlete bonds, transforming human capital into a yield-bearing financial instrument.

첫 번째 토큰화된 운동선수

The concept of tokenizing an athlete has matured significantly from Taijuan Walker launching his NFT in 2021년 3월. The highly publicized incident secured 2.35 ETH for charity and led to further support for the practice, eventually leading to the tokenization of athletic equity directly as predicted by industry leaders.

수집품과는 차별점

This strategy is different from that offered by leading collectible providers in the past. For example, Top Shot offers fans a host of memorabilia in the form of NFTs. These assets include unique moments, memories, and even experiences.

These are NFT tokens that prove ownership over collectibles like artwork or highlights. Unlike fan tokens, they don’t provide any additional utility in the form of voting rights or rewards. Their value comes directly from demand for the asset.

In contrast, fan tokens are fungible assets that enable ongoing fan interactions like voting on uniform changes. They also provide DeFi utility and access to unique merchandise and rewards. As such, hybrid tokens are seen as the natural evolution of the concept.

Swipe to scroll →

운동선수-자산화 모델

The recent introduction of the Athlete-as-an-Asset business model leverages blockchain’s unique trackability and security to create a new way for fans to share in their favorite athletes’ careers. In this approach, sponsorship gets replaced by fractionalized equity in the form of fractional ownership tokens.
Functional ownership tokens have been used for years in other sectors like the real estate market. They have proven to be a great way to lower the financial entry barrier and provide more accessibility to larger assets. As such, it makes sense that they could be used to tokenize athletic careers and equity.

Chiliz (CHZ) 비전 2030

Blockchain-powered sport memorabilia platform Chiliz (CHZ ) just unveiled its Vision 2030 framework, which describes the company’s planned pivot into the Athlete-as-an-Asset approach. It describes a future where athletes can secure a revenue stream from their fans without the need for an additional product or company.

The main differences revolve around the structure of the tokens. In the past, Chiliz tokenized team tokens, rather than personal athlete assets. However, the company now seeks to surpass the concept of fan tokens and replace them with fully regulated permissioned securities.

Source – Chiliz