FTX, Dolphin Entertainment와 협력해 새로운 NFT 마켓플레이스 구축

2021년은 신흥 NFT 트렌드가 부각된 해로, 새로운 NFT 프로젝트가 계속 등장하고 있으며, 많은 암호화폐 기업들이 신규 고객을 유치하고 업계와 트렌드의 변화를 따라잡기 위해 자체 NFT 제품, 기능 및 서비스를 출시하고 있습니다.

The latest example of this is FTX, which is 새로운 NFT 플랫폼을 출시하고 있습니다. The company also managed to secure a new sponsorship with a professional eSports league — the League Championship Series LCS.

FTX, Dolphin Entertainment와 함께 새로운 NFT 마켓플레이스 구축

According to its recent announcement, the company is partnering up with Dolphin Entertainment (DLPN ) to work on the project together. Their goal is to “create an NFT marketplace for major sports and entertainment brands — including film, television, music, gaming, eSports, culinary, lifestyle, and charity industries.”

The team-up is certainly a big one, and it will cover a wide range of industries in the entertainment sector, offering a single place for NFT enthusiasts from any one of them. FTX’s president, Brett Harrison, stated that the company and its team are very excited to work on this new project with Dolphin, not only because of their ability to access content and IP but also due to Dolphin being the leader in public relations and influencer marketing throughout the entertainment industry.

In other words, FTX sees the gateway to all of the targeted industries in this partnership. Furthermore, Harrison hinted at a lengthy partnership with “several items on the horizon that we can’t wait to launch together.”

As some may know, Dolphin Entertainment is a major TV and film production firm from Florida. It also owns a number of independent PR and marketing companies, which service the same sectors that the new NFT marketplace will be targeting upon launch.

At this point in time, neither of the two partnering firms released details such as the launch date of the new NFT marketplace, or even what blockchain will be used. All that is known is that the two will work together, with Dolphin providing more than its support — it will also provide the branding, production, and marketing of the upcoming platform. As for the FTX, its role will be to use its crypto exchange service and blockchain tech development to provide the backbone for the project.

FTX, e스포츠 리그 LCS와 7년 계약 체결

However, another thing worth noting is that FTX itself is also backing the professional eSports league, the LCS, for League of Legends (LoL) by Riot Games. The announcement came earlier today, August 4th, from LoL. It said that the FTX exchange signed a deal for 7-year-long sponsorship, which represents yet another step towards permanently fusing crypto with gaming.

This is not the first time that FTX has done something like this, either. Many may remember the exchange’s previous deal from June when it signed a naming rights deal to sponsor another eSports brand — Team SoloMid. This deal was signed in exchange for $210 million. Unfortunately the team was 사용이 금지되었습니다 from using FTX’s logo in competitions soon after that. The reason is the fact that it violated the Riot Games’ guidelines regarding crypto exchange partnerships.

The team is still allowed to use the logo online, on social media, and outside of North America.

As for the new partnership, it is the largest sponsorship deal that Riot Games has signed for any eSports league. However, it is unknown how large it really is, as the figures remain undisclosed. All that is known is that the FTX branding is about to start appearing on LCS broadcasts starting this weekend.

For FTX, this newest partnership only increases the list of its sponsorship deals, which also include a pro‑basketball league, the MLB, as well as a deal with Team SoloMid, which was mentioned earlier.