Αλγοριθμική Τιμολόγηση – Τι είναι και ποιες εταιρείες τη χρησιμοποιούν;

Algorithmic pricing is a business practice that exists today, of which most consumers are unaware. However, this method of utilizing advanced algorithms to determine the ideal pricing structure for products is now more popular than ever. What is algorithmic pricing, and how does it affect your daily life? Is it better for consumers, or is driving prices skyward? Here’s everything you need to know about algorithmic pricing

Παραδοσιακές Μέθοδοι Καθορισμού Τιμών

For centuries, prices were set by the vendor based on individual factors such as their local demand and supply. This way of setting prices manually involved analysts and managers communicating their scenarios which later would evolve into automatic pricing algorithms and Excel spreadsheets.
Today, pricing algorithms are used by a massive selection of industries. These powerful systems provide businesses with the ability to instantly set prices based on various factors. As such, these protocols are now in use across a huge selection of markets including e-commerce, entertainment, advertising, insurance, sports, travel, and utilities markets.

Πώς Λειτουργεί η Αλγοριθμική Τιμολόγηση;

Algorithmic pricing takes several factors and combines the data to achieve preset goals such as increasing profit margins. These systems often utilize probabilistic and statistical information regarding market conditions as part of the equation. Additionally, these algorithms will monitor supply and demand, competitors’ pricing, inventory, holidays, and even weather conditions.
Pricing algorithms are easy to operate once created and they can be run at regular intervals throughout the day. For example, Amazon’s (AMZN ) algorithmic pricing is constantly altering product costs based on numerous factors. In theory, this approach should lead to more competitive pricing. However, the market appears to be veering off onto another course.

Ιστορία της Αλγοριθμικής Τιμολόγησης

Algorithmic Pricing has been around since the 1980s.  It was first introduced by American Airlines (AAL ) as a way to set seat pricing based on seating supply and demand. If you have ever taken a flight, then you have encountered this system in use. Notably, the airline industry pioneered algorithmic pricing which helped it to spread to other markets.

Πηγή – Αλγοριθμική Τιμολόγηση Αεροπορικών