What is ‘Almond’
Almond is a blockchain-based company, looking to ensure a bright future for the Earth. The company offers a platform geared toward incentivising consumers to develop spending habits with an eye on sustainability. The platform is mobile-based, and can be used on both IOS and Android systems.
This free platform looks to usher in a brighter future through incentive tasks such as:
- Buying Challenges
- Thoughtful tips to utilize sustainable goods and services
- Action Challenges
- Tailoring habitual actions such as exercise, showering, etc., to reflect a sustainable attitude
- Offsetting Challenges
- Encouragement of participation in carbon offsetting activities.
By gamifying and incentivizing the completion of such tasks, it is hoped that habits will change, and we will no longer simply be ignorant to the issues at hand. Rather, we will partake in sustainable activities by default.
What is the Problem?
We live in a throwaway world. Most of us are simply ignorant to the amount of waste created every day, through normal mundane tasks and activities. This waste is often justified in the name of convenience. While some companies have begun to warm to the idea of sustainability (no more ‘one use’ items), it is still a woefully underdeveloped trait within most industries.
A large part of the problem is simply a lack of transparency afforded to consumers. People are not often ignorant due to their own choosing – you can’t know what you don’t know. The consumer goods industry needs a user friendly and effective means of communicating to the world, the level of sustainability in its products. Hopefully, by doing so, consumers can make an active choice to buy ‘green’.
How will Almond Solve It?
Almond intends to solve the problems discussed above through the continued development of their platform. To ensure constant development, the company has decided to host their own security token offering. This fund raising event will be facilitated by TokenMarket – a UK based issuance platform with a strong track record in crowdfunding.
During the course of the sale, the team at Almond intends to raise £2.4 million. They indicate that these funds will not only cover their released roadmap, but give the company a 2 year runway to achieve their goals.
Known as Almond Shares, these digital securities represent an asset that combines the perks of blockchain – transparency, immutability, efficiency, etc. – along with those of traditional investments. As such, these tokens represent not only ownership rights, but dividends as well.
Naturally, as these are digital securities being sold through the funding event, participation comes with restriction. To learn more about eligibility, make sure to visit the Almond site HERE.
Drawing upon their experience in a variety of industries, the following individuals are well poised to ensure the bright future of Almond.
The team established Almond in 2017, and continues to guide its operations today.
In a recent press release, both Oliver Bolton and Ransu Salovaara, the CEO of TokenMarket, commented on the development discussed here today.
Oliver Bolton, CEO of Almond, stated,
“Almond is designed to ensure that those who are shopping sustainably and truly changing their behaviour are rewarded for doing so. TokenMarket’s vast experience in the world of token issuance, advisory and technology meant that working with them was an easy decision. We are excited about our partnership with TokenMarket and the future ahead.”
Ransu Salovaara, CEO of TokenMarket, stated,
“Sustainable consumerism is an issue that we feel needs to be addressed. Almond’s work is truly pioneering the way in which people can shop sustainably, incentivising them to know more about what they are buying and using blockchain technology to track its supply chain. TokenMarket is proud to be working with a company that can truly help to change the way in which consumers shop.”
Those at Almond have fleshed out a roadmap that takes them from the now, into 2020. Here is a brief look at a few key markers along their path.
April 19, 2019 – Security Token Offering opens to the public
September 19, 2019 – Full platform goes live in the United Kingdom
Q1 2020 – Platform pilot launches in the United States