stub James Wagoner, Co-Founder & CEO of Joule Case - Interview Series -
Connect with us

Crowdfunding Interviews

James Wagoner, Co-Founder & CEO of Joule Case – Interview Series




I routinely scout various companies that are crowdfunding, searching for gems in a sea of startups that are raising capital. What sets this company apart is it’s a solution solving multiple on-going issues for multiple facets of society. The fact that most of the world is still relying on dirty diesel, gasoline, propane (in liquefied or gaseous form), or natural gas generators in the year 2022 is quite shocking.

James Wagoner, is the Co-Founder & CEO of Joule Case, he is a licensed professional engineer with technical executive experience. This is his 2nd battery startup with Co-Founder Alex Livingston. His first battery startup secured a $1.2B infrastructure contract in Spain.

Joule Case provides innovation in a largely stagnant battery market, replacing noxious generators and miles of expensive and cumbersome electrical transmission lines with clean, safe, cost-efficient renewable power to create a decentralized electrical grid in the future. The solution to the failing electric grid and portable power is the same. One product platform that is simple and easy to use. Joule Case has developed the patented battery system that can use any type of battery chemistry and output serious amounts of power to match the grid.

Joule Case patented battery platform means that all of your energy needs can be solved with one simple-to-use system. You don’t need to be an engineer to set up a Joule Case system. It simply builds to your use and can output whatever power you need. That means even high voltages and multiphase power that are needed for large applications

Below are questions I asked James Wagoner regarding his new startup Joule Case.

Full Disclosure: I have invested in Joule Case via their WeFunder crowdfunding campaign.

You’ve had a history of working with advanced portable energy solutions for backup power systems and electric vehicles. Could you discuss your first venture R2EV?

R2EV was also started by Alex Livingston and I. It was 2007 and the world was starting to realize global warming was an issue and transportation was a big contributor. The magic bullet was considered to be hydrogen. We knew that would not be the case. There was too many issues with hydrogen. We strongly believed it would be battery systems but the issue with battery systems was charging. We came up with the concept of 30 lb battery blades as the building block of EV batteries. We put our engineering skills to work and converted a Scion xB with battery blades we designed. We started working with Spain and BMW but unfortunately the great recession halted all efforts.

What were some of the most valuable lessons from this venture?

We learned about the volatility of startups, the potential of battery systems, and cashflow.

Could you discuss the genesis story behind the Joule Case company?

Alex and I were both living in Portland at the time and was at the park playing kickball. We wanted power for speakers and some lights and realized there was not a good solution. As we thought about it, the power we needed had to portable but also flexible for anything we wanted. Our previous experience at R2EV meant we knew battery systems could get very large but the trick was to make it flexible. No one had designed what we needed and we knew how to build it.

One of the biggest success stories behind Joule Case is it being used with concerts and live events. Could you give an example of this and why are these such great use cases?

Concerts have large portable power needs that are very dynamic. Site lighting, first aid, ticketing, merchandising, catering, and the main stage all have very different power and duration requirements that can change instantly. Joule Case can show up with a large truck of our battery systems and size for each power application dynamically in real time. If you were to try to power all of these applications with other battery solutions they would be either too small or too big and always too expensive. Joule Case has proven our technology works in this space and it is great brand exposure.

Joule Case’s portfolio of products are significantly more environmentally friendly than alternative power generators, could you discuss the environmental benefits of switching to Joule Case?

The generators we replace are some of the dirtiest combustion engines out there. These systems are not typically regulated like your car and do not have pollution controls such as catalytic converters. This means they are very dirty. The diesel generator powering the main stage for a weekend concert will emit more CO2 than 4 cars driving for an entire year! Half the fatalities from Hurricane Irma in Louisiana were from generator carbon monoxide poisoning. Using Joule Case systems have already offset over 860,000 of CO2. That is the equivalent of planting almost 20,000 trees and we are just getting started.

Like Dell and Apple leveraging Intel or AMD, Joule Case can integrate the best battery chemistries out there. We are encouraged by the progress made in recycling lithium batteries and we are committed to the circular economy. Joule Case has made a promise to always buy back any battery systems from our customers so that we may properly recycle the critical components.

One of the most impressive attributes behind Joule Case products is the stackable design, how easy is it to add more power as needed?

Basically we can easily size and power anything you want. It is as simple as adding another battery to the stack. Our advanced Battery Management System means each battery can dynamically size and work with 1 or 90 other battery systems dynamically.

What industry is Joule Case currently targeting and how scalable do you believe this will be?

We are targeting businesses with portable power needs. These businesses have larger power applications that can easily be solved with Joule Case systems. Power is also critical to their survival. Food trucks, concerts, brand activations, and events all must have reliable power. They have put their trust in Joule Case. Beyond portable power, the Joule Case platform can size to any power need including EV charging. The current portable power need market size is $120B with significant growth ahead and government incentives. This is a massive market that will change how we interact with power and electricity.

Recently Joule Case has pivoted to focus on large business customers, could you discuss the benefits of this and the success that you have seen from this approach?

COVID meant our music festival customer base was on pause and we were able to grow by expanding to large portable power needs of businesses. Joule Case solutions are uniquely designed to solve for the large power needs and we have earned the trust of these businesses to replace their critical generators with clean and quiet battery systems. The purchase price of these systems is large and we get the cash up front before shipping for agreeable cash flow.

Is there anything else that you would like to share about Joule Case?

This transition to the clean energy future is a once in a lifetime opportunity. This is going to disrupt how everyone views and uses energy. It is not too late to invest in the clean energy revolution and Joule Case has the product, patents, customers, and team to be a significant winner in the space.

To learn more visit Joule Case, or visit the current WeFunder crowdfunding campaign.

Learn more about Joule Case

Antoine Tardif is the founding partner of, the CEO of, and has invested in over 50 blockchain & AI projects. He is the founder of Unite.AI a news website for AI and Robotics. He is also a member of the Forbes Technology Council.