Lisa Fridman, President and Co-Founder of Quadrata – Interview Series

Lisa Fridman is the President and Co-Founder of Quadrata, prior to joining Quadrata, Lisa was the Head of Blockchain Strategy at Springcoin, Inc. (“Spring Labs”). Lisa’s previous experience also includes acting as the Co-Head of Strategy at Martlet Asset Management as well as Chief Executive and Global Head of Research at PAAMCO Europe. These experiences have provided Lisa with in-depth knowledge of cryptocurrencies, blockchain technology, and scaling projects.

Quadrata is a Web3 “passport” NFT that contains a user’s current KYC status and will eventually have their credit reputation. Quadrata’s passport network brings the identity and compliance layer of DeFi applications to existing public blockchains such as Ethereum. Their NFT passport allows users to build robust dApps, expand their financial services, and leverage secure blockchain platforms through KYC/AML status, country of residence, and credit reputation status. The network is audited by Quantstamp.

What initially attracted you to cryptocurrency and blockchain technology?

I was inspired by the level of innovation and talent that is focused on using blockchain technology to impact various industries. I came to Quadrata from the financial services sector, where I see potential for blockchain technology to enable greater global access, transparency and transaction speed.

What's the mission behind behind Quadrata?

While we strongly believe that blockchain can power multiple sectors of the economy in the future, we also see hurdles to adoption that need to be addressed. Specifically, enabling privacy-preserving access to global identity and reputation would open avenues for a broader range of use cases on-chain.

Why is a global ID solution across multiple blockchains needed?

Having global identity would both reduce onboarding friction for users as well as enable Dapps to consider user reputation stemming from such non-rebootable identity to develop more nuanced use cases.  Such a solution would support interoperability and composibilty features of Web3 as well as the multi-chain trend.

Why is it so important for the ecosystem to ensure that users are verified humans versus bots?

In general, Dapps target human rather than bot participation (as bot dominance would discourage humans from engaging). Specific examples include play-to-earn environments, airdrop programs and customer acquisition campaigns.

Could you discuss how this global ID will improve access to play-to-earn games, NFT drops or token airdrops?

In the environments where specific user activity is rewarded, such as play-to-earn games, requiring ‘proof of humanity’ feature of global identity would enable a Dapp to mitigate the risk of bots collecting the earnings. For initiatives which target maximum reward allocation per user, such as NFT drops or token airdrops, the uniqueness feature of global identity would prevent users from collecting duplicate rewards through multiple wallets. These characteristics of Quadrata Passport are positioned to streamline what could otherwise be a strenuous verification process of users by dApps.

Could you share details regarding Quadrata’s partnership with TransUnion, and how this will benefit users?

Through Quadrata’s collaboration with TransUnion, our goal is to enable users to leverage their credit reputation to be able to access more capital-efficient solutions on-chain.

What is a sybil attack, and could you discuss the system’s sybil resistant technology?

A Sybil attack is when a single user attempts to take over a network by creating many false identities. Quadrata is sybil-resistant as it links to a user’s unique identifier (DID).

Quadrata recently announced a $7.5 Million Seed Round, Led by Dragonfly Capital, what will the funds be used for?

We are using the funding to implement the goals of deploying Quadrata solution across blockchains and to add further data to the passports.

Is there anything else that you would like to share about Quadrata?

We are very excited to share that our Passport Network has officially launched on the Ethereum mainnet, meaning that individuals and institutions globally are able to claim their Quadrata passports. This is the first milestone on Quadrata’s multi-chain roadmap of helping users verify their identity and reputation in a privacy-preserving way.

Thank you for the interview, readers who wish to learn more should visit Quadrata.