Klarna Checkout Goes Live on Lands’ End Sites in Four European Markets

Klarna announced on October 28, 2026 that its payment options are now live at checkout on Lands’ End’s websites in the United Kingdom, Germany, Austria and France, expanding a partnership with the American apparel retailer that began with a U.S. launch in May 2026.

Shoppers in the four European markets can choose to pay in full, in 30 days, in three interest-free installments, or through longer-term financing, with availability varying by market, according to Klarna’s announcement. The partnership is powered by Stripe and adds Lands’ End to Klarna’s network of retail partners in Europe. Klarna described Lands’ End as an American lifestyle brand known for quality clothing built to last, and said the European launch follows what it called a successful U.S. launch in May.

“Bringing Klarna’s flexible payment options to Lands’ End’s European sites gives shoppers more choice in how they pay for quality they can rely on, and supports a brand with a loyal following as it continues to grow,” said Nicole Defren, Head of Central and Northern Europe at Klarna.

“Our customers buy Lands’ End because it lasts. Giving them more flexibility at checkout, in the way they already prefer to pay, makes that easier across all our European markets,” said Rob Weerts, Director eCommerce Europe at Lands’ End.

How the Partnership Began

The two companies announced the original partnership on May 27, 2026, with Klarna going live on landsend.com. Under that arrangement, U.S. customers could choose from pay in full, interest-free pay in 4, or longer-term financing, with what Klarna described as clear terms, no hidden fees and eligibility checked upfront. The U.S. partnership was also powered by Stripe and added Lands’ End to Klarna’s network of U.S. retail partners.

At the time, David Sykes, Chief Commercial Officer at Klarna, said Lands’ End had been a trusted name in American retail for over 60 years and that bringing Klarna’s payment options to landsend.com gave loyal shoppers flexibility while giving the brand tools to grow with its customers. Devan Thompson, Vice President Direct to Consumer at Lands’ End, said the retailer was committed to meeting customers wherever they are and that the partnership gave customers greater control and flexibility in how they pay for products they trust. The May release noted that Lands’ End was founded in 1963 and had built a following across generations of American shoppers.

Lands’ End’s Corporate Structure and European Business

Lands’ End, Inc. (LE ) is a Nasdaq-listed digital retailer of solution-based apparel, swimwear, outerwear, accessories, footwear, home products and uniforms, selling online at landsend.com, through third-party distribution channels, through its own Company Operated stores and through its Outfitters channel serving businesses and schools, according to the company’s quarterly report on Form 10-Q for the period ended May 1, 2026.

That filing details a transaction that reshaped the retailer’s corporate structure earlier this year. On April 1, 2026, Lands’ End closed its transaction with WHP Global, contributing the intellectual property and related assets associated with the Lands’ End brand, including its existing licensing agreements, to a newly formed joint venture, LE Topco, LLC, and selling a 50% controlling ownership stake in that venture to WHP Global for an aggregate purchase price of $300 million in cash. The filing states that Lands’ End fully repaid the $234.0 million outstanding principal balance under its term loan facility on the same day, using proceeds from the WHP transaction.

Under a license agreement signed at the closing, the joint venture granted Lands’ End the right to design, manufacture, sell and promote its product categories in certain channels and jurisdictions, including the United States, Canada, the United Kingdom, Germany, Austria and France. The agreement is royalty-bearing and carries a guaranteed minimum royalty of $50 million per year, according to the filing. The four European markets where Klarna went live on October 28 are among the jurisdictions named in that license.

In its second-quarter fiscal 2026 results, published September 3, 2026, Lands’ End reported Europe eCommerce net revenue of $19.7 million for the 13 weeks ended July 31, 2026, an increase of 0.5% from $19.6 million in the same period a year earlier. The company attributed the increase primarily to a strategic shift to a franchise-first assortment that it said simplified the business and improved product margins. Total net revenue for the quarter was $302.0 million, up 2.7% from $294.1 million a year earlier, and the company confirmed it used the majority of the $300 million in WHP proceeds to repay its term loan.

Klarna’s October 28 announcement did not disclose financial terms of the European expansion.