Thought Leaders

From Bridge to Infrastructure: How Stablecoins Are Powering the Next Phase of Global Commerce

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For years, stablecoins played a relatively minor role in the broader cryptocurrency ecosystem. They were primarily useful for moving assets between exchanges or parking value during volatile swings. But they weren’t the center of attention. Today, they’re fueling some of the most meaningful progress in global digital payments.

What was once a supporting function is now an essential component of enterprise strategy, payments infrastructure, and now international finance. Stablecoins have matured beyond their early role and are currently driving innovation across industries, borders, and blockchain networks.

To understand how we got here, we need to look at what’s changing. BitPay’s proprietary stablecoin data offers a real-time window into how people and businesses are using stablecoins in the wild. Enterprise adoption is ramping up. Regulatory clarity is forming. Ethereum’s network dominance is being met with growing usage of Layer-2s designed to scale stablecoins for everyday use.

Stablecoin adoption isn’t just growing, its surging

At BitPay, we’ve supported stablecoin payments for years. But 2025 is setting a new pace. In just the first five months of the year, stablecoins accounted for nearly 40% of all BitPay payments and payout volume, up from 30% in 2024. That’s a 32% year-over-year surge in stablecoin transaction volume.

The growth isn’t being driven by hype. It’s fueled by reliability, utility, and speed. In uncertain macroeconomic conditions, stablecoins offer a familiar peg and a smoother payment experience. Unlike traditional cross-border payments, they move quickly, clear automatically, and sidestep many of the limitations of fiat rails.

How enterprises are embracing stablecoins

Behind the growth is a surge of enterprise use. We’re seeing stablecoin payments across a wide spectrum of industries, notably:

  • Sports
  • Precious metals
  • Automotive
  • Software
  • Real estate

These are industries where speed, reliability, and cost-efficiency carry real weight. For many businesses, stablecoins now offer a better experience than traditional cross-border wires or banking rails.

What’s especially telling is that many of these companies aren’t adopting stablecoins to chase headlines or experiment with crypto. They’re responding to operational needs. They want to move money faster, service international customers more effectively, and simplify settlement for vendors, partners, and affiliates. Stablecoins deliver on all three.

Ethereum remains the stablecoin backbone, but Layer-2s are creeping up

Despite the rise of newer networks, Ethereum continues to dominate when it comes to stablecoin volume. In 2025, 95% of BitPay stablecoin payment volume flowed through the Ethereum network. USDT and USDC led the charge, accounting for 60% and 35% of that volume, respectively.

A big part of that story is Ethereum’s recent efficiency. Thanks to historically low gas fees in the first half of 2025, the network has become more affordable for large transfers.

But there’s a quiet shift underway. While Ethereum still handles the majority of total volume, 50% of stablecoin payment counts now take place on Layer-2 networks like Polygon, Arbitrum, Optimism, and Base. These networks excel at processing even smaller, faster, and lower-cost transactions.

This trend reflects more than just cost sensitivity. It points to a maturing user base that understands the crypto stack and actively selects different layers for different types of payments. If, or more likely when, Ethereum gas fees revert to high levels, expect to see Layer-2s to take back more stablecoin payment volume.

Stablecoins aren’t just being used, they’re being trusted

One of the most telling metrics in BitPay’s stablecoin data is the rise in average payment size. In 2025, the average stablecoin payment processed through BitPay nearly doubled, rising from around $2,000 in 2024 to $3,800 in 2025 YTD. That’s a clear signal that these assets are playing a larger role in real commerce, not just small purchases or test cases.

This isn’t just about speed or convenience. It’s about trust. When customers are comfortable sending tens of thousands of dollars in USDC for a car, or when companies pay overseas suppliers in USDT instead of wiring fiat, they’re signaling confidence in the system.

This is what evolution looks like: stablecoins moving beyond a trading tool and becoming the infrastructure layer for meaningful, everyday payments.

Regulation may be the tipping point for global stablecoin utility

While technology continues to move forward, regulators are catching up.

The European Union’s Markets in Crypto-Asset Regulation (MiCA) framework is providing much-appreciated clarity for stablecon issuers and market participants. The clarity builds confidence, not just among users but also within enterprise compliance and legal teams, despite the initial due diligence required by regulators.

In the U.S., there is no federal regulatory framework. Instead, issuers and intermediaries of stablecoins are regulated under state laws and regulations. However, a new wave of federal legislation to bring stablecoin regulations into focus is gaining traction. The most recent example: the GENIUS Act, which aims to establish a federal regulatory framework for stablecoin issuance by defining eligible issuers, setting reserve requirements, and clearing up oversight roles between state and federal agencies. It recently passed the Senate and is headed to the House. If it reaches the President’s desk, it would mark the most comprehensive federal stablecoin legislation to date and could unlock broader enterprise adoption of stablecoins.

Clearly defined legislation does more than clarify who can issue stablecoins. It solidifies their role in mainstream finance. For enterprises, it means a solid regulatory environment that supports compliance and long-term planning. For users, it signals safety, consistency, and broader accessibility as stablecoins become a familiar option in their financial toolkit.

The bridge that became a highway

Stablecoins started out as a small corner of blockchain utility. Now they’re the highway that connects it to the real economy.

From affiliate payouts and luxury goods, to supplier payments and real estate transactions, stablecoins are facilitating real commerce at a global scale. They’re faster than traditional rails, more flexible than credit cards, and more reliable than waiting on middlemen banks.

The future of payments won’t be defined by headlines or hype cycles. It will be shaped by tools that make commerce more accessible, more efficient, and more global. Stablecoins are already doing that today.

The question isn’t if they’ll go mainstream. They already have. It’s how quickly the world catches up.

Bill, the Chief Marketing Officer (CMO) of BitPay, is an accomplished executive with a proven track record of launching new and disruptive payment and fintech products to reach millions of consumers. His experience includes 30+ years at leading financial technology companies including BitPay, Ingo Money, Forter, eBay, PayPal, BillMeLater, and CheckFree.

Prior to BitPay, Bill led the go-to-market strategy and plans for Ingo Money's push payment offering and Forter’s SAAS-based fraud prevention service. Prior, Bill was Head of eBay Motors, responsible for sales, integration, account management, and sales operations for the companies eBay Motors business unit. Prior to that, Bill was Senior Director of Merchant Marketing, where he was responsible for driving buyer and seller growth for eBay’s marketplace business across all aspects of the business, including go-to-market strategy, marketing, and seller support.

Over the years, Bill has built a track record of helping companies successfully introduce innovative, first-to-market products to e-commerce, disrupting static industries and creating massive new revenue streams. Examples include Decision as A Service – Forter, Inc; eCommerce marketplace storefronts for Coach and Target – eBay Marketplace; Express & Mobile Checkout – Paypal; Bill Me Later; E-Bill & WebPay – CheckFree. These products serve billion-dollar global markets for the world’s top banks, retailers, and billers.

At BitPay, Bill looks after all B2B and B2C go to market activities including demand generation, digital marketing, SEO, content development, client integrations, sales and sales support, and more for the company's crypto wallet app and crypto payment acceptance products.