Eugenia Mykuliak, Founder and Executive Director of B2PRIME Group – Interview Series

Eugenia Mykuliak, Founder and Executive Director of B2PRIME Group, is a fintech entrepreneur and financial markets leader with more than a decade of experience building and scaling institutional financial services. She has played a central role in shaping B2PRIME’s strategic direction, overseeing regulatory expansion, global market entry, and the development of institutional-grade liquidity and trading infrastructure designed to meet the needs of professional and institutional clients.

B2PRIME Group is a global Prime-of-Prime multi-asset liquidity provider serving brokers, hedge funds, asset managers, and other financial institutions. The company delivers deep liquidity, advanced execution, and robust trading connectivity across multiple asset classes, supported by a strong regulatory footprint and enterprise-level technology. For the most up-to-date information on its products, licensing, and market expansion, visit the B2PRIME Group website.

You’ve spent more than a decade in fintech and financial markets before founding B2PRIME Group in 2018. What was the pivotal moment or insight that led you to start the firm, and how did your previous experience shape the initial vision?

There were a few defining moments, but I suppose one in particular stands out the most. In the 2010s, brokerage services expanded dramatically — especially as crypto started to rise. Suddenly, you had international brokers with multiple licenses and strong infrastructure, but access to these services was still uneven. Depending on where a person lived, the quality of financial products available to them could be completely different.

That’s when I realized that financial inclusion had to be part of our mission. I wanted B2PRIME to provide high-quality institutional products to as many markets as possible, without dividing the world into “first-tier” and “second-tier” jurisdictions.

The second turning point came when we obtained our first license. It forced us to embed global regulatory standards into our DNA early on. Those two experiences shaped how I lead today — understand the need, then build the strongest possible infrastructure around it that’s also regulations-compliant.

How has liquidity provision—delivering tight spreads, consistent execution quality, and the capacity to support large or multi-asset order flow—evolved in recent years, and how has this shaped the way you design your prime-of-prime infrastructure, from connectivity and aggregation to risk management?

Institutional liquidity used to be mostly about tight spreads. Now, it’s about consistency and being able to support multi-asset, multi-segment order flow even during volatile periods. Our clients expect flawless execution 24/7, and this demand has led us to shape B2PRIME’s architecture accordingly.

We built robust connectivity layers (including FIX API, PrimeXM XCore, and oneZero), smart aggregation systems that adapt to market conditions, and advanced risk-management tools that employ real-time data.

Execution quality today relies on how well your infrastructure is built, not just which liquidity partners you have. B2PRIME’s setup allows us to adjust to changing market conditions on the fly, responding to anomalies and stress events early on. This way, we can maintain consistent execution quality even during the most active trading periods.

Investors often look for defensible advantages in institutional fintech. What would you say is B2PRIME’s strongest moat today—regulatory positioning, technology infrastructure, operational discipline, partner ecosystem, or something else?

I would highlight three core elements that add to B2PRIME’s strength.

First is our regulatory positioning. We already hold six licenses across different jurisdictions, and more are in progress. Our goal is to be represented on every continent, since having a global footprint can be a very powerful competitive advantage.

Secondly, we have technology. Our team invests heavily into building resilient systems that can scale with demanding institutional clients. Our technology stack is modern, modular, and continuously upgraded.

And finally, there is our operational discipline. As I mentioned earlier, clients expect quality service all the time. Institutional clients, even more so. To ensure this quality is provided without fail, we comprise B2PRIME’s team from experienced specialists who deeply understand global financial markets. Many of these people come to us from other leading companies, bringing along all kinds of actionable insights to empower us further.

That blend of factors gives us a culture of execution that is very hard to replicate.

B2PRIME serves both institutional and retail segments through a multi-entity structure. How do you maintain institutional-grade execution standards while supporting a diverse client base with very different needs, risk profiles, and volumes?

From the start, we’ve been building our processes in such a way as to withstand the demands of the most demanding institutional clients. That means everything about our services and compliance standards is set at the highest bar possible.

And because the foundations are strong, retail clients also benefit naturally. Supporting diverse segments becomes easier when your infrastructure is already designed with scale, precision, and high throughput in mind.

Your website highlights a broad technology stack—FIX API, PrimeXM XCORE, oneZero, MT4/MT5 bridges, cTrader, TradingView. How do you decide where to allocate engineering resources to support future scalability and long-term resilience?

In reality, the decision is simpler than you might think: we listen to our clients. When you really think about it, client feedback is the most reliable indicator of where the market is moving. So to us, it only made perfect sense to include in our decision-making process.

At the same time, like I already said, we have a team full of experts with deep market knowledge, and our advisory board is strong as well. We understand what the industry needs, where inefficiencies exist, and where demand is rising.

Generally speaking, we have a “rule of thumb”: if something can improve execution and scalability for our clients, we prioritize it. If not, we pass it by. There is never a shortage of ideas to explore, but it’s important not to spread one’s focus too thin.

How do you measure execution quality and liquidity depth within your operations? Which internal metrics—spread, latency, slippage, counterparty exposure—carry the most weight, and how do you communicate these transparently to clients?

As a fully-regulated group, B2PRIME strictly adheres to the Best Execution Rule, and our global policy (aligned with MiFID) is publicly available on our website for full transparency.

Internally, the metrics that carry the most weight include:

• Spread stability, especially during volatility
• Latency, measured end-to-end
• Counterparty exposure and venue quality

Our clients receive transparent breakdowns of these factors. For us, execution quality is part of our core value proposition and compliance obligations.

From an investor’s perspective, operational scalability is critical. Which parts of B2PRIME’s infrastructure have been intentionally built to scale globally, and which areas required the most innovation to support multi-jurisdiction growth?

All of it, really. From day one, we built our internal processes and operational structures with scale in mind. We serve highly demanding institutional clients, so it’s important that nothing can “break” as volumes grow. Resilience is non-negotiable: every system must perform the same, whether we’re serving 100 clients or 1,000.

As for the biggest innovation: I would say that it came from aligning global standards with local regulatory requirements in all the different jurisdictions. Scaling across regions is not an easy task — it requires constant adaptation of your mindset, and that’s where much of our engineering and compliance innovation happens.

You’ve highlighted the importance of building a team and culture capable of institutional-level discipline. What core principles—hiring philosophy, training, accountability frameworks—define that culture, and how do you maintain it across multiple jurisdictions?

We hire the best people globally for our team, and we look not just for the right skills, but the right mindset as well. Our team is multicultural and comprised of highly ambitious individuals. We also care a lot about diversity, though we never really hired based on quotas. Our focus on talent and values naturally led to the birth of a strong and diverse culture.

Finally, client focus is everything to us. We look for people who genuinely care about giving our clients the best quality they can get. Most hard skills can be taught, but internal motivation is a completely different matter. That one has to come from within.

Market structure is changing quickly. Where do you see the most significant growth opportunities for institutional-grade liquidity providers over the next five years—new asset classes, emerging markets, regulatory shifts, or evolving client expectations?

There are several trends that our team has flagged as the ones mainly responsible for reshaping the landscape.

The first is the gradual rise of true 24/7 markets, extending far beyond just crypto assets. Global demand for uninterrupted access is constantly growing, and as technological tools advance sufficiently enough to allow it, we’ll start seeing more traditional asset classes move in that direction.

At the same time, we expect that AI will become embedded in every layer of risk management and client servicing. Institutions will rely on artificial intelligence not just for analytics, but for real-time decision support, anomaly detection, and operational efficiency.

There is also the ongoing trend of digital assets getting increasingly adopted into mainstream portfolios. Emerging markets will play a big role here, creating new demand for multi-asset liquidity and more accessible financial infrastructure.

Lastly, stablecoins, tokenized assets, and blockchain-based settlement mechanisms will continue to gain traction. These technologies make cross-border transactions faster and cheaper and will help expand financial access worldwide.

Based on your journey building B2PRIME into a global, multi-licensed liquidity provider, what single piece of advice would you offer to founders and investors evaluating the future of institutional trading infrastructure?

My advice is to focus on infrastructure before rushing into growth. In this industry, it’s tempting to prioritize rapid client acquisition and shiny new products. But long-term survival — let alone leadership — depends on how well-built your foundations are.

If your technology stack, compliance standards, and operational discipline are all running strong, you can scale safely, attract institutional clients, and withstand market shocks. If they are weak, growing too fast is going to break you.

Thank you for the great interview. Readers who wish to learn more should visit B2PRIME Group.