
Will Reeves, Co-Founder and CEO of Fold Will Reeves Co-Founder and CEO of Fold
Will Reeves is the co-founder and CEO of Fold, a consumer financial platform focused on making bitcoin more accessible through everyday rewards. Prior to founding Fold in 2019, Reeves held product leadership roles at Thesis, A3 Ventures and BYND, where he worked on digital transformation and innovation initiatives for Google and other Fortune 500 technology companies. He previously served as Head of Payments at Thesis, leading the development of bitcoin-native payment technologies. Reeves holds a B.A. in Rhetoric and Political Science from the University of California, Berkeley.
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Thought Leaders·The Incentive Layer: Why the Next Wave of Bitcoin Adoption Will Be Earned, Not Bought
For the better part of a decade, the narrative surrounding Bitcoin has been dominated by two distinct poles: high-conviction ideology and high-stakes speculation. To the early adopters, Bitcoin was a monetary revolution, a sovereign exit from the fiat system. To…
Will Reeves, Co-Founder and CEO of Fold