Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year.


When BlackRock listed the iShares Bitcoin Trust on January 11, 2024, the working assumption across the spot Bitcoin ETF cohort was that competition would settle out...


In November 2022, in the weeks after FTX collapsed, a single phrase rewrote how the crypto industry talked about storage. “Not your keys, not your coins”...


When 5W opened our specialty cryptocurrency and NFT division in 2021, the conversation with every crypto founder started the same way. Do we need PR yet?...


The CLARITY Act represents one of the first comprehensive efforts to classify and regulate digital assets in the United States. Much of the public discussion about...


The fintech revolution has reached its inflection point. Disruption alone no longer suffices. Today, lasting impact comes from building infrastructure that powers financial systems at scale....


In today’s hyperconnected markets, investors no longer base decisions solely on product potential or whitepaper promises. Reputation, visibility, and public perception increasingly factor into early-stage investment...