Rob Ford, Managing Partner, EVP Corporate Communications

Robert Ford serves as Managing Partner and Executive Vice President, Corporate Communications division, and leads 5W's Crisis Communications strategy across all agency divisions. He specializes in crisis strategy and brand protection for high growth and well-established companies and has led response around ransomware hacks, data breaches, government investigations, high-stakes litigation, complex transactions, and activist investor proxy fights involving major companies. He developed 5W's crisis preparedness framework, advises c-suite leaders on crisis readiness and response, and media trains executives. Rob's team represents clients across a range of industries including real estate, financial services/fintech, enterprise technology, artificial intelligence, legal services, healthcare, and public affairs. He serves as the primary engine for strategic direction and campaign management and specializes in high-level media relations.