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Twitter Rebrands to ‘X’ in Latest Platform Overhaul

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In a surprising turn of events, Twitter has undergone a significant transformation, rebranding itself as Twitter X. This rebranding is not just a name change, but a complete overhaul of the platform's identity, including a new logo and a fresh vision for the future – a bold move considering how instantly recognizable the Twitter branding has become worldwide since its launch.

Details of the Rebrand

The rebranding was announced on July 24, 2023 with the new logo seeing the platform's iconic blue bird symbol swapped for a stylized X. The change is a clear indication of Twitter's commitment to reinventing itself and adapting to the evolving digital landscape.  Musk has stated that his vision for X is to make it a platform that functions as an ‘everything app' in the same vein as WeChat, but prioritizes free speech and open dialogue.

Source: X @elonmusk

Notably, the change harkens back to the late 90's when Elon Musk sold his company, named – which later became known as PayPal.  Use of the letter X in company branding echoes beyond the platform formerly known as Twitter.  Musk also makes use of it in SpaceX, the Tesla Model X, and even has children named Xavier and X Æ A-12.

Interestingly, the symbol being used for its rebranding was community sourced through the social media platform itself.  After calling on the public for submissions, the following 3-second clip showing the iconic blue bird transform was chosen.

Constant Tinkering

Whether it be mass layoffs, reimagining platform policies, or the introduction of ‘Twitter Spaces' – Musk's influence on Twitter X is already quite evident. However, despite his track record of success, the rebranding of Twitter to X has been met with mixed reactions.  While some users are excited about the changes and the new direction the platform is taking, others are skeptical about Musk's ability to lead the platform toward profitability.

Regardless of the public's opinion, one thing is clear: Twitter X is poised to shake up the social media landscape. With its new logo, new features, and new leadership, the platform has stepped into the next phase of its growth, and will surely be interesting for some time to come.

For now, all eyes are on X and whether there is actual substance behind this rebrand that will see the incorporation of assets like Bitcoin, or if it is just a flashy new name.

Joshua Stoner is a multi-faceted working professional. He has a great interest in the revolutionary 'blockchain' technology.