As the security token sector continues to see thriving growth, so does the competition for companies launching these unique crowdfunding campaigns. In 2018, the security token concept took flight. This growth led to the creation of multiple STO marketing agencies. Now companies have an alternative to self-promotion in the space.
STO marketing agencies give companies an all-inclusive approach to gaining notoriety in the sector. While these firms may vary greatly in their marketing approach, many have proven their tactics to be effective. Below is a list of 2018’s top STO marketing agencies.
Applicature – ERC20
Applicature is one of the oldest blockchain-based marketing firms in existence. Entering the space in 2011, the company’s original focus was on the development of innovative technologies. This desire helped the firm achieve excellent positioning for the growth that was to soon follow in the cryptomarket.
In 2017, Applicature successfully helped companies raise $200 million through ICOs. Applicature offers businesses a host of blockchain solutions. This blockchain development agency provides clients marketing and technical support for their token launch campaigns. Applicature utilizes an ERC-20 token to ensure security and added liquidity to their clients.
Searched specializes in digital growth strategies including web development, search engine results, content marketing, and public relations. The company is one of the best known in the blockchain marketing space.
Searched clients gain access to valuable STO insights, branding techniques, and even post STO strategies. The platform operates its own in-house ICO CMS platform which integrates numerous optimization strategies. The protocol in use is based on the Drupal platform. Searched also hosts a number of strategic partnerships with companies such as AIRSWAP, Play 2 LIVE, and XTRD.
The South-Korean based Pro-Crypto group s regarded as one of the largest and most successful firms in the country. South Korea continues to play a dominant role in guiding the cryptomarket. It’s no surprise that their market can be incredibly competitive. Pro-crypto group successfully secured $67 million for 30 current crypto projects the company is currently involved in.
The Pro-Crypto group platform guides clients from token concept, through the STO launch, and on towards building a community around the project. The company is a marketing powerhouse in Asia. Additionally, the firm made numerous international partnerships to help project their abilities into foreign markets such as North America, Europe, and Hong Kong.
ICOBox is one of the biggest STO marketing agencies in the world. The firm succeeded in securing over $650 million in funding for their 100+ clients in the last two years. Included in this list are the likes of INS, which secured $60 million during their crowd sale and Crypter1um, which raised a respectable $51 million during their campaign.
ICOBox offers their services in packages. The basic package includes everything a business needs to launch their STO with success. The platform functions as a kind of à la carte for STO clients. Users scroll through the menu and choose what services they desire. Payments are made with BTC.
Technological, legal, escrow, web traffic, business consulting, and marketing strategies are included in the basic arrangement. Companies looking to make a bigger splash in the marketplace can opt for add-ons such as custom smart contracts for an additional 10 BTC.
The X10 Agency provides clients with turnkey solutions to the problems faced when launching security tokens. The firm specializes specifically in STOs and their unique set of requirements. Clients receive full marketing and PR assistance. Also, community management protocols help businesses to create a buzz in the cryptospace.
The X10 Agency received a Top 5 ICO Marketing award from Hackernoon last year in response to their proactive approach to the STO market. X10 guides their clients through the entire STO process from Whitepaper development on towards growth hacking their products and services globally.
The Token Asia platform utilizes well-known influencers within the cryptomarket to help push your campaign ahead of the competition. The company gained a reputation for excellence over the last year. Currently, the firm is regarded as one of the top STO marketers in Asia.
Token Asia provides clients access to leading names in the cryptospace with offices in Singapore, Malaysia, Korea, UAE, and Canada. Additionally, the firm can put your concept in front of the eyes of interested VC funding groups to take your concept to the next level. Token Asia’s platform received heavy media coverage the last year including features in Hackernoon, CoinMarketPlus, Moonrate, and Free Software Advice.
AmaZix is one of the most successful STO marketing agencies in the world. This firm secured more than $1.3 billion in funding for over 100 blockchain projects last year. The company builds and maintains a strong following for their clients. Additionally, AmaZix helps clients answer their investor’s questions and fight scammers in the space.
AmaZix utilizes the GBX grid to provide clients with top quality blockchain solutions. By utilizing the GBX token, companies gain access to major exchange listings immediately. STO clients gain advisory support in their whitepaper development, project translation, and website SEO. Additionally, the firm has partnerships with some huge industry players including Bancor and TokenMarket.
TSM Global provides companies with access to global network of STO services. The company successfully secured over $300 million in funding for their 80+ clients to date. The firm is regarded as one of the top investor relation groups globally. The firm is registered in the UK and has offices in Macedonia and Moldova.
TSM Global entered the market in 2010 and quickly established itself as a leader in the global marketing of future technologies. Today the company hosts partnerships with Berlitz, Societe Generale, KBC, and Pro-Credit Bank. Additionally, the firm has received write-ups in the BBC, Business Insider, The Huffington Post, and Forbes.
The Priority Token platform raised more than $200 million for various tech startups to date. The group currently lists over 50 active projects. Additionally, Priority Token hosts investor meetups. The company successfully hosted over 40 of these unique funding events so far.
Priority Token provides clients with advisory services from concept to post STO compliance. This group includes a wide network of investors, VCs, and blockchain experts. Apart from traditional STO services, companies gain positioning and targeting via benchmark comparisons against other STOs currently in the space.
STO Marketing Agencies – Take Your Concept into Reality
STO marketing agencies continue to develop with the security token sector. This year promises new heights for the security token space.
Vertalo Releases V-Token Software for Usage during Tokenization
Vertalo, the cap-table company making waves in blockchain, has announced the release of its ‘V-Token’ software.
This software, V-Token, is a described by Vertalo as a ‘placeholder’, which will allow for issuers to issue digital securities at a later point in the issuance cycle. Until now, this software has only been available to Vertalo. For those interested, access to V-Token is now open to all token issuers.
The purpose of V-Token is to make life easier for potential issuers of digital securities. As it stands, one of the larger hurdles in the space remains the cost associated with the creation of said tokens. The issue is amplified by the fact that this step often takes place prior to a company raising any capital – meaning the company had best be sure that their capital raise is successful, and their token creation wasn’t done in vain.
With this in mind, Vertalo created V-Token for their own usage in 2018. V-Token allows for token creation to occur POST-raise. In doing so, this form of delayed tokenization provides issuers with greater flexibility in their operations.
This token is structured as ERC-20 compliant, while offering various traits, vital to digital securities. This includes trade restrictions, and other measure necessary to be compliant with regulations.
Along with their announcing the availability of V-Token, Dave Hendricks, CEO of Vertalo, took the time to comment. The following is what he had to say on the matter.
“The current high cost of tokenization is the main impediment to widespread adoption and roll out of digital assets. Today, Issuers who are interested in digital approaches are being asked to spend hundreds of thousands of dollars to design and produce tokens before they have successfully raised capital. The unit economics need to change.”
“Free Tokenization is a logical next step in the evolution of the digital asset industry. But as we have seen with previous protocol standards like Ethernet and TCP/IP, it’s difficult to monetize the standards themselves. The role of tokens is naturally subordinate to actually raising capital. It’s been amply demonstrated that investors don’t invest in tokens, or in token standards, rather they invest in companies, assets, access to liquidity, and revenue streams. Free token issuance reduces the risk and complexity of tokenizing assets. Delaying the choice of which security token standard to use until the infrastructure is more fully developed lowers the cost and risk of token implementation.”
Vertalo is a United States based company, which was founded in 2017. Above all, Vertalo functions as a capitalization table specialist, while providing services for investor onboarding and compliance adherence.
Company operations are overseen by CEO, Dave Hendricks. We had the pleasure of interviewing Dave Hendricks earlier this year. Check out this discussion to learn more about Vertalo and their goals.
In Other News
Vertalo has found themselves a mainstay in our newsfeed over the past few months. Whether providing services which facilitate the completion on an STO, or forming partnerships to advance the industry, Vertalo keeps busy. Here are a few articles detailing what they have been up to lately.
TokenOro to Offer Security Tokens backed by Gold and Mining Operations
Gold Goes Digital
TokenORO has gone live with their token offering. This event, which is aimed towards changing the way small miners raise capital, will see the sale and distribution of security tokens known as ‘ORO’.
This process allows for investors to gain exposure to the gold mining industry, while providing small miners with a more efficient means of raising the capital necessary to grow operations. TokenOro described their missions in 3 main steps.
- Create a financing structure, to stimulate small-company mining, through the use of blockchain technology.
- Produce a ‘gold stream’ through mining operations.
- Establish a ‘vault’, comprised of gold-assets.
To successfully host an STO, TokenOro turned to WORBLI. This Singaporean company will provide the services and structuring necessary to ensure the STO is completed in full compliance with regulations.
This event was originally announced by TokenORO and WORBLI back in January 2019, with the proceedings now going live.
What makes this token unique, is how proceeds from the STO will be allocated. Unlike most tokens, which are pegged to a sole form of asset, this will be broken down as follows
- 50% of proceeds go towards purchase of gold, for stable backing of the token
- 50% of proceeds go towards mining endeavours
While investments are divvied up, every action is taken with the goal of increasing holdings of the ‘vault’. With tokens representing fractionalized ownership of the vault, its growth represents an increase in token value. This means that whether the vault is grown through mining operations, or direct deposits through investment, investors benefit through increased token value.
Representatives from each, TokenOro and WORBLI, took the time to comment on these developments. The following is was each had to say on the matter.
James McKenzie, Chairman of TokenORO, stated,
“TokenOro is attempting to provide a token that will fundamentally disrupt an industry in a positive way…We’re offering preferred shares of our equity in the form of a digital token, one that is typically only accessible to specific groups. This could begin the long-awaited disintermediation of traditional financial gold oligopolies. TokenOro is looking for prospects that might have a defined resource of up to 10 million ounces of gold, whilst meeting NI43-101 or JORC reporting standards.”
Domenic Thomas, CEO of WORBLI, stated,
“WORBLI is dedicated to empowering businesses like TokenOro, one of many innovative blockchain projects that WORBLI is working with to bring new opportunities to the public. Individuals are traditionally limited to products like exchange based stock trading, mutual funds, and employer-issued retirement accounts. WORBLI is engaging businesses like TokenOro to bring a wider range of financial opportunities to users.”
Based out of Oregon, TokenOro is a mining company looking to rid their industry of inefficiencies. Their goals have led them towards blockchain, as they look to both finance future endeavours, while providing industry players with a platform to efficiently operate.
Company operations are overseen by Chairman, James McKenzie.
WORBLI is a software company based in Singapore. The company launched in 2017, and has set forth with a goal of utilizing blockchain to usher in the next age of finance. They describe this vision as ‘a day in the near future, whereby everybody is able to pay for a product or service in any currency or cryptocurrency of their choice’ – a simple, but significant task.
Company operations are overseen by CEO, Domenic Thomas.
In Other News
While this token is unique in its structuring, it does retain some semblance of a stablecoin. Stablecoins have become increasingly popular among those within the digital securities sector. Here are a couple of articles touching on the development of stablecoins, and their adoption within the industry.
Smartlands to Tokenise Nottingham Real Estate through STO
After months of platform development, Smartlands is ready to build off of past successes. This young company has just announced the launch of their inaugural security token offering.
Taking place through their Stellar based platform, Smartlands will facilitate the tokenization of shares representing fractionalized ownership of a 124 unit real estate development, purpose built as student housing.
While Smartlands is facilitating this security token offering, the event is a product of Shojin Property Partners – A real estate development and investment firm. Shojin Property Partners completed construction of this complex in 2018, and soon after began filling it with residents.
Now, with the help of Smartlands, Shojin hopes to offer investors a new type of opportunity through the use of security tokens.
Details of the Deal
This deal is providing investors with exposure to revenue, garnered from 32 Russell Street, Nottingham, United Kingdom. With Nottingham playing home to multiple universities, it is expected that these units will be in high demand.
While figures may vary, it is forecasted that investors in this project will receive the following benefits.
– Average dividend yield of approximately 5.74% per annum
– Return of 15.72% per annum including capital growth
For those interested in this opportunity, participation is open to retail investors, with a minimum 500 GBP investment.
In their announcement, Ilya Obraztsov, VP of Technology at Smartlands, took the time to comment. The following is what he had to say.
“At Smartlands we’re rethinking traditional finance models by building a global ecosystem that democratizes access to alternative investments and opens opportunities to higher-yield projects. By connecting blockchain and the real economy, we create new opportunities for retail investors to participate in institutional-grade deals with a much lower buy-in threshold. And we have our first STO to show for our efforts…The student complex in Nottingham is the first tokenized property in the UK, to be followed with new offerings of blockchain-based securities backed by assets in real estate and other markets.”
Smartlands is a U.K company, headquartered in London. The company was launched in 2017, and has since strived to develop solutions geared towards crowdfunding. This has led to the adoption of blockchain technology, and now security tokens.
Company operations are overseen by CEO, Arnoldas Nauseda.
Shojin Property Partners
Shojin Property Partners are a London based company, which was founded in 2009. Above all, they create investment opportunities through the development of various real estate projects, such as the one described here today.
Shojin Property Partners was acquired by Smartlands in early 2019
In Other News
We have detailed Smartlands multiple times over the past few months. Whether discussing acquisitions, or developmental choices, Smartlands has come a long way in this time. The following are a couple of articles discussing these events.
- Security Token Standards – Factom Asset Token- FAT May 23, 2019
- Vertalo Releases V-Token Software for Usage during Tokenization May 23, 2019
- TokenOro to Offer Security Tokens backed by Gold and Mining Operations May 22, 2019
- Smartlands to Tokenise Nottingham Real Estate through STO May 20, 2019
- PCF Capital to Host $250 milllion DSO through KoreConX May 19, 2019