As the security token sector continues to see thriving growth, so does the competition for companies launching these unique crowdfunding campaigns. In 2018, the security token concept took flight. This growth led to the creation of multiple STO marketing agencies. Now companies have an alternative to self-promotion in the space.
STO marketing agencies give companies an all-inclusive approach to gaining notoriety in the sector. While these firms may vary greatly in their marketing approach, many have proven their tactics to be effective. Below is a list of 2018’s top STO marketing agencies.
Applicature – ERC20
Applicature is one of the oldest blockchain-based marketing firms in existence. Entering the space in 2011, the company’s original focus was on the development of innovative technologies. This desire helped the firm achieve excellent positioning for the growth that was to soon follow in the cryptomarket.
In 2017, Applicature successfully helped companies raise $200 million through ICOs. Applicature offers businesses a host of blockchain solutions. This blockchain development agency provides clients marketing and technical support for their token launch campaigns. Applicature utilizes an ERC-20 token to ensure security and added liquidity to their clients.
Searched specializes in digital growth strategies including web development, search engine results, content marketing, and public relations. The company is one of the best known in the blockchain marketing space.
Searched clients gain access to valuable STO insights, branding techniques, and even post STO strategies. The platform operates its own in-house ICO CMS platform which integrates numerous optimization strategies. The protocol in use is based on the Drupal platform. Searched also hosts a number of strategic partnerships with companies such as AIRSWAP, Play 2 LIVE, and XTRD.
The South-Korean based Pro-Crypto group s regarded as one of the largest and most successful firms in the country. South Korea continues to play a dominant role in guiding the cryptomarket. It’s no surprise that their market can be incredibly competitive. Pro-crypto group successfully secured $67 million for 30 current crypto projects the company is currently involved in.
The Pro-Crypto group platform guides clients from token concept, through the STO launch, and on towards building a community around the project. The company is a marketing powerhouse in Asia. Additionally, the firm made numerous international partnerships to help project their abilities into foreign markets such as North America, Europe, and Hong Kong.
ICOBox is one of the biggest STO marketing agencies in the world. The firm succeeded in securing over $650 million in funding for their 100+ clients in the last two years. Included in this list are the likes of INS, which secured $60 million during their crowd sale and Crypter1um, which raised a respectable $51 million during their campaign.
ICOBox offers their services in packages. The basic package includes everything a business needs to launch their STO with success. The platform functions as a kind of à la carte for STO clients. Users scroll through the menu and choose what services they desire. Payments are made with BTC.
Technological, legal, escrow, web traffic, business consulting, and marketing strategies are included in the basic arrangement. Companies looking to make a bigger splash in the marketplace can opt for add-ons such as custom smart contracts for an additional 10 BTC.
The X10 Agency provides clients with turnkey solutions to the problems faced when launching security tokens. The firm specializes specifically in STOs and their unique set of requirements. Clients receive full marketing and PR assistance. Also, community management protocols help businesses to create a buzz in the cryptospace.
The X10 Agency received a Top 5 ICO Marketing award from Hackernoon last year in response to their proactive approach to the STO market. X10 guides their clients through the entire STO process from Whitepaper development on towards growth hacking their products and services globally.
The Token Asia platform utilizes well-known influencers within the cryptomarket to help push your campaign ahead of the competition. The company gained a reputation for excellence over the last year. Currently, the firm is regarded as one of the top STO marketers in Asia.
Token Asia provides clients access to leading names in the cryptospace with offices in Singapore, Malaysia, Korea, UAE, and Canada. Additionally, the firm can put your concept in front of the eyes of interested VC funding groups to take your concept to the next level. Token Asia’s platform received heavy media coverage the last year including features in Hackernoon, CoinMarketPlus, Moonrate, and Free Software Advice.
AmaZix is one of the most successful STO marketing agencies in the world. This firm secured more than $1.3 billion in funding for over 100 blockchain projects last year. The company builds and maintains a strong following for their clients. Additionally, AmaZix helps clients answer their investor’s questions and fight scammers in the space.
AmaZix utilizes the GBX grid to provide clients with top quality blockchain solutions. By utilizing the GBX token, companies gain access to major exchange listings immediately. STO clients gain advisory support in their whitepaper development, project translation, and website SEO. Additionally, the firm has partnerships with some huge industry players including Bancor and TokenMarket.
TSM Global provides companies with access to global network of STO services. The company successfully secured over $300 million in funding for their 80+ clients to date. The firm is regarded as one of the top investor relation groups globally. The firm is registered in the UK and has offices in Macedonia and Moldova.
TSM Global entered the market in 2010 and quickly established itself as a leader in the global marketing of future technologies. Today the company hosts partnerships with Berlitz, Societe Generale, KBC, and Pro-Credit Bank. Additionally, the firm has received write-ups in the BBC, Business Insider, The Huffington Post, and Forbes.
The Priority Token platform raised more than $200 million for various tech startups to date. The group currently lists over 50 active projects. Additionally, Priority Token hosts investor meetups. The company successfully hosted over 40 of these unique funding events so far.
Priority Token provides clients with advisory services from concept to post STO compliance. This group includes a wide network of investors, VCs, and blockchain experts. Apart from traditional STO services, companies gain positioning and targeting via benchmark comparisons against other STOs currently in the space.
STO Marketing Agencies – Take Your Concept into Reality
STO marketing agencies continue to develop with the security token sector. This year promises new heights for the security token space.
ABACA Partners with CoolBitx on CEZEX
This week saw more exciting developments in the Asian security token sector. CEZEX, Asia’s first licensed security token exchange, announced a strategic partnership with longtime blockchain hardware developers CoolBitx. The partnership strengthens CEZEX’s already pivotal role in the Asian market and demonstrates a desire for more security token integration in the region.
CEZEX is a Philippines-based security token exchange. The platform is unique in that it is the first licensed security token exchange in Asia. The platform is based in the Philippines Cagayan Economic Zone Authority and is the brainchild of the Asian Blockchain and Crypto Association (ABACA).
News of the CEZEX exchange first hit the market in January of this year when the platform’s backers announced plans to expand their operation into Hong Kong by 2020. This move places CEZEX in the ideal location for a security tokens exchange in the region. Hong Kong continues to see growth in their crypto sector ever since China banned most crypto-related activities back in August 2017.
CoolBitx is an industry leader in the region. The firm made headlines way back in 2015 when it became the first company to introduce a Bluetooth cryptocurrency wallet. Since then, CoolBitx continued to expand its services. Today, the company offers a host of blockchain related products and services.
For their part, CoolBitx will handle all security token custodial services for CEZEX. Security tokens differ from utility tokens in that they don’t permit anonymous transactions. Instead, security tokens must follow the strict securities laws already covering the market. CoolBitx will be responsible for verifying and completing tokenized securities exchange transactions. Their responsibilities extend after issuance and into secondary market transactions.
Secondary Market Concerns
While primary regulations are often integrated directly into a security token’s smart contract, secondary market compliance is a hot button issue in the market. Secondary market concerns hit a fevered pitch this week when the DTCC released their fair market practices paper which outlines how to deal with security tokens on the secondary market.
The intervention of the DTCC marks a turning point in tokenized securities. The DTCC handles securities exchanges for the traditional markets. The group handles quadrillions in securities exchanges yearly and their influence in the market can’t be understated. DTCC’s paper argued that security tokens need secondary compliance in order to maintain fair market practices currently in place. This is an argument echoed by many in the industry
ABACA Asian Blockchain and Crypto Association
ABACA continues to see expansion with this latest partnership. The group now includes multiple blockchain industry leaders. One of the group’s most prominent new members is the Taiwan-based Formosa Financial. Speaking on the group’s unprecedented growth, ABACA’s director, Mel Songco explained how the group creates a more “compliant and secure business environment.”
Security Tokens in Asia
Asia has always generated momentum in the cryptomarket. This latest maneuver demonstrates a desire by traditional investment firms to enter the blockchain space. You can expect to see more firms join ABACA in the coming months as the digital economic revolution continues.
Archax Gears up for Launch with Quod Financial
Today, a forth coming digital securities exchange, Archax, has announced a partnership with Quod Financial. This pairing will see Archax turn to Quod Financial for various services, ranging from smart-order routing, trade automation, to order management and more.
These services are made available through integration with Quod Financial’s ‘Adaptive Execution Platform’. Capabilities made possible through this platform will allow for Archax to effectively deliver their product to institutional investors this coming year. If they achieve this goal, Archax will become – with the help of Quod Financial – one of the first offerings of its type seen in the industry.
In their press release, representatives from both companies took the time to elaborate on the development.
“Archax will be the first venue to bring digital asset trading into the mainstream financial community. Existing crypto venues have been primarily retail driven, and so it has been incredibly challenging for our buy-side and sell-side clients to include any form of blockchain-based instruments in their portfolios as they have lacked a regulated and stable venue. Given the rigorous selection process, we are proud to have been selected for this market-changing project to bring both digital assets as well as our data-driven execution intelligence to a wider audience.”
“We wanted to find a best-of-breed partner with an established and proven trading platform used by both the buy-side and sell-side. And one that was ready to handle the complexities of digital assets. Quod’s open, scalable and robust platform fitted the bill perfectly and we are happy to be able to offer it to clients as one of the ways of accessing our exchange…A key decision when evaluating technology providers from the traditional world was to find a platform that could be fully customised to support the new and developing security token space. Quod’s design, using industry standard architecture, allows easier customisation when required. That, coupled with their experience of handling high throughput trading for many tier-one banks and an array of other established regulated clients, made them an ideal partner.”
Quod Financial is an established company specializing in capital markets. Since their launch in 2004, the company has expanded from London to maintaining offices in New York, Paris, Hong Kong, and Dubai.
Company operations are overseen by CEO, Ali Pichvai.
This London based company was founded in 2018 by Graham Rodford, Matthew Pollard, and Andrew Flatt. The company is aiming for a 2019 launch of their platform, designed to act as an exchange for digital securities.
In Other News
Archax, in particular, has found themselves in our news feed various times in past months. They have had an impressive development period, resulting in investments from SPiCE VC among others. Check out the articles below to learn a little more about Archax.
seriesOne to Utilize ST-20 Standard by Polymath
Various companies have made announcements detailing intended usage of token standards lately. As the development of various crowdfunding platforms in the digital securities sector continues, the time has come for many to choose what they feel is the most promising standard. With this in mind, seriesOne has just announced that they have partnered with Polymath.
This partnership will see seriesOne utilize the ST-20 token standard to issue and manage digital securities. The ST-20 protocol is based off of the Ethereum blockchain, and will allow for seriesOne to maintain compliance with global regulations governing the industry.
The Future is ST-20
For seriesOne, it was a simple choice to settle on ST-20. This token standard was one of the first to be developed specifically with digital securities in mind. As such, Polymath has had more time than most to develop, hone, and market their offering. This effort has seen the standard adopted by various companies, with seriesOne being the most recent.
In their press release, the CEOs of each company took the time to express their thoughts on the announced partnership.
“Investors around the world trust Polymath, which was fundamental to our decision to work together…We are confident that working with the Polymath team using the ST-20 protocol will enhance the process of raising capital on our platform.”
“Polymath is proud to work with innovative partners like seriesOne, who has fulfilled a specific demand for a turnkey financing portal for any fundraising process…We are thrilled to be the chosen technology standard for the seriesOne platform, and we look forward to demonstrating yet again how industry can work together to set a standard for creating and managing a successful Security Token Offering (STO).”
seriesOne is a crowdfunding platform, which specializes in the issuance, distribution, and management of digital securities. Through their platform, issuers are able to effectively, and efficiently, host security token offerings. The company is based out of Miami, and was founded in 2013.
Polymath is a Canadian company, which maintains headquarters in Toronto. The company was established in 2017, and is spearheaded by CEO, Kevin North.
To date, Polymath and their token standards remain one of the most adopted solutions in the young world of digital securities. Their own utility token is available for trading on various industry leading cryptocurrency exchanges such as Poloniex and Bittrex.
In Other News
Each of these companies discussed here today have found their way into our headlines in recent months. For a look at what they have been up to recently, make sure to check out the few articles listed below!
- The Application of Broker-Dealer and Exchange Regulations to Secondary Markets – Thought Leaders March 21, 2019
- ABACA Partners with CoolBitx on CEZEX March 21, 2019
- Equity Tokens vs Security Tokens March 20, 2019
- Archax Gears up for Launch with Quod Financial March 20, 2019
- seriesOne to Utilize ST-20 Standard by Polymath March 20, 2019