As the security token sector continues to see thriving growth, so does the competition for companies launching these unique crowdfunding campaigns. In 2018, the security token concept took flight. This growth led to the creation of multiple STO marketing agencies. Now companies have an alternative to self-promotion in the space.
STO marketing agencies give companies an all-inclusive approach to gaining notoriety in the sector. While these firms may vary greatly in their marketing approach, many have proven their tactics to be effective. Below is a list of 2018’s top STO marketing agencies.
Applicature – ERC20
Applicature is one of the oldest blockchain-based marketing firms in existence. Entering the space in 2011, the company’s original focus was on the development of innovative technologies. This desire helped the firm achieve excellent positioning for the growth that was to soon follow in the cryptomarket.
In 2017, Applicature successfully helped companies raise $200 million through ICOs. Applicature offers businesses a host of blockchain solutions. This blockchain development agency provides clients marketing and technical support for their token launch campaigns. Applicature utilizes an ERC-20 token to ensure security and added liquidity to their clients.
Searched specializes in digital growth strategies including web development, search engine results, content marketing, and public relations. The company is one of the best known in the blockchain marketing space.
Searched clients gain access to valuable STO insights, branding techniques, and even post STO strategies. The platform operates its own in-house ICO CMS platform which integrates numerous optimization strategies. The protocol in use is based on the Drupal platform. Searched also hosts a number of strategic partnerships with companies such as AIRSWAP, Play 2 LIVE, and XTRD.
The South-Korean based Pro-Crypto group s regarded as one of the largest and most successful firms in the country. South Korea continues to play a dominant role in guiding the cryptomarket. It’s no surprise that their market can be incredibly competitive. Pro-crypto group successfully secured $67 million for 30 current crypto projects the company is currently involved in.
The Pro-Crypto group platform guides clients from token concept, through the STO launch, and on towards building a community around the project. The company is a marketing powerhouse in Asia. Additionally, the firm made numerous international partnerships to help project their abilities into foreign markets such as North America, Europe, and Hong Kong.
ICOBox is one of the biggest STO marketing agencies in the world. The firm succeeded in securing over $650 million in funding for their 100+ clients in the last two years. Included in this list are the likes of INS, which secured $60 million during their crowd sale and Crypter1um, which raised a respectable $51 million during their campaign.
ICOBox offers their services in packages. The basic package includes everything a business needs to launch their STO with success. The platform functions as a kind of à la carte for STO clients. Users scroll through the menu and choose what services they desire. Payments are made with BTC.
Technological, legal, escrow, web traffic, business consulting, and marketing strategies are included in the basic arrangement. Companies looking to make a bigger splash in the marketplace can opt for add-ons such as custom smart contracts for an additional 10 BTC.
The X10 Agency provides clients with turnkey solutions to the problems faced when launching security tokens. The firm specializes specifically in STOs and their unique set of requirements. Clients receive full marketing and PR assistance. Also, community management protocols help businesses to create a buzz in the cryptospace.
The X10 Agency received a Top 5 ICO Marketing award from Hackernoon last year in response to their proactive approach to the STO market. X10 guides their clients through the entire STO process from Whitepaper development on towards growth hacking their products and services globally.
The Token Asia platform utilizes well-known influencers within the cryptomarket to help push your campaign ahead of the competition. The company gained a reputation for excellence over the last year. Currently, the firm is regarded as one of the top STO marketers in Asia.
Token Asia provides clients access to leading names in the cryptospace with offices in Singapore, Malaysia, Korea, UAE, and Canada. Additionally, the firm can put your concept in front of the eyes of interested VC funding groups to take your concept to the next level. Token Asia’s platform received heavy media coverage the last year including features in Hackernoon, CoinMarketPlus, Moonrate, and Free Software Advice.
AmaZix is one of the most successful STO marketing agencies in the world. This firm secured more than $1.3 billion in funding for over 100 blockchain projects last year. The company builds and maintains a strong following for their clients. Additionally, AmaZix helps clients answer their investor’s questions and fight scammers in the space.
AmaZix utilizes the GBX grid to provide clients with top quality blockchain solutions. By utilizing the GBX token, companies gain access to major exchange listings immediately. STO clients gain advisory support in their whitepaper development, project translation, and website SEO. Additionally, the firm has partnerships with some huge industry players including Bancor and TokenMarket.
TSM Global provides companies with access to global network of STO services. The company successfully secured over $300 million in funding for their 80+ clients to date. The firm is regarded as one of the top investor relation groups globally. The firm is registered in the UK and has offices in Macedonia and Moldova.
TSM Global entered the market in 2010 and quickly established itself as a leader in the global marketing of future technologies. Today the company hosts partnerships with Berlitz, Societe Generale, KBC, and Pro-Credit Bank. Additionally, the firm has received write-ups in the BBC, Business Insider, The Huffington Post, and Forbes.
The Priority Token platform raised more than $200 million for various tech startups to date. The group currently lists over 50 active projects. Additionally, Priority Token hosts investor meetups. The company successfully hosted over 40 of these unique funding events so far.
Priority Token provides clients with advisory services from concept to post STO compliance. This group includes a wide network of investors, VCs, and blockchain experts. Apart from traditional STO services, companies gain positioning and targeting via benchmark comparisons against other STOs currently in the space.
STO Marketing Agencies – Take Your Concept into Reality
STO marketing agencies continue to develop with the security token sector. This year promises new heights for the security token space.
Vertalo Integrates Insurance Software ‘TigerMark’ by Assurely
Today, digital securities specialists, Vertalo, and Insurance specialists, Assurely, have announced the formation of a strategic partnership. This alliance will see Vertalo integrate software, known as TigerMark, into their platform.
The integration will provide Vertalo clients with increased security, as they will now have the option to insure DSOs taking place on the platform.
This product, formerly known as ‘CrowdProtector’, functions with two primary goals aimed toward the tokenization process.
- Protect Token Issuers
- Regardless of how well thought out, and structured, a DSO may be, there always remains the potential for an investor to become disillusioned with a company. TigerMark protects token issuers from potential lawsuits brought forth by said investors.
- Protect Token Investors
- One of the main draws towards DSO/STOs, is the oversight and necessary compliance with regulations. TigerMark works to protect investors, by ensuring that token issuers remain in line, and transparent with their regulatory obligations.
The CEO of each Vertalo, and Assurely, took the time upon announcing their partnership, to comment on the development. The following is what each had to say on how the sector will benefit from this move.
Dave Hendricks, CEO of Vertalo, stated,
“Mainstream adoption of digital assets has been hindered by complicated token issuances and wallets designed for experts, leaving many waiting on the sidelines for a better user experience. Because of usability challenges and sub-par offerings, most investors haven’t had the confidence to invest in new digital offerings, despite their promised gains and liquidity. Through Vertalo’s partnership and integration with Assurely, both issuers and investors can now have more confidence that their investments in these new digital instruments are backed by the power of insurance, protected against simple administrative errors or unfortunate malfeasance.”
David Carpentier, CEO of Assurely, stated,
“Partnering with Vertalo is a significant step the digital assets industry and for Assurely Integrating our products and process with Vertalo allows us to continue to increase the trust, confidence, and safety of investing in digital assets. We are able to deploy an instantaneous, automated, and application-free insurance purchasing process that customizes risk products to what is needed, when it is needed. It is a powerful partnership and we are thrilled to contribute to Vertalo’s mission of advancing this industry for the benefit of all stakeholders involved.”
Speaking with Dave
We were recently fortunate to have completed an exclusive interview with Vertalo CEO, Dave Hendricks. In this discussion, Dave touches on various aspects of Vertalo and their suite of services. Check out the interview below to learn more about the company and their offerings.
Founded in 2017, Vertalo is a Texas based company. While this young company began their journey into digital securities as ‘cap-table’ specialists, their purview has continued to grow through software development, and the forging of various strategic partnerships.
CEO, Dave Hendricks, currently oversees company operations.
Founded in 2016, Assurely maintains headquarters in New York. In the time since their formation, the company has strived to provide products which merge traditional insurance options with blockchain technologies.
CEO, David Carpentier, currently oversees company operations.
In Other News
For those looking to learn a bit more about TigerMark, make sure to check out this following article. TigerMark was originally released under the name ‘CrowdProtector’. While the name has changed, the mission has not, and as seen here today, adoption is beginning to occur.
Overstock to End Stock Lockup Early – OSTKO
This week, Overstock.com announced revisions to its Series A-1 Preferred Stock (OSTKO). The firm wants to drop trading restrictions and allow investors to trade OSTKO shares immediately. This pioneering strategy provides liquidity to investors in a manner that wasn’t possible before the advent of blockchain tech.
Eliminate Rule 144 – OSTKO
All traditional shares require a six-month lockup period to be compliant with SEC Rule 144. During this period a series of processes occur to finalize the purchase. Overstock automated these procedures via smart contracts. Now the company seeks SEC approval to eliminate the need to adhere to Rule 144 in this instance.
The Original OSTKO Launch Date
The original record date for the OSTKO launch was September 23, but company executives postponed the date to push their new strategy. Now, Overstock plans to announce the new record date sometime in the next two months.
The new tokenized shares will be slightly different than their traditional counterparts. For example, Overstock’s board approved a conversion rate of one digital series A-1 preferred stock to ten shares in common stocks. Interestingly, the company chose to make the new stock only available via the Dinosaur Financial Group brokerage platform.
The Dinosaur Financial Group is also a partner with tZERO, Overstock’s blockchain subsidiary. In both instances, the Dinosaur Financial Group functions as the broker-dealer. Basically, the firm provides brokerage accounts for investors seeking to trade these digital assets.
Discussing the partnership at that time, Dinosaur’s Managing Director of Equity, Elliot Grossman described his company’s pride in being a pioneer in the industry. He said that the technology has the potential to create “disruptive changes for issuance, trading, and settlement in capital markets.” Today, Grossman is the CEO of tZERO.
Speaking on the OSTKO shares, Overstock’s Interim CEO, Jonathon Johnson discussed the interest seen from broker-dealers, regulators, and shareholders. He called the technology groundbreaking before touting integrated compliance and investor protections.
Most importantly, Johnson explained that blockchain technology improves the overall investor experience. He also described the tech as having an “enormous potential to transform society for the better.”
Slow Short Selling
It was Overstock’s ex-CEO, Patrick Byrne who first thought up the idea of tokenizing shares. Ironically, the strategy originated as a way to stop ramped short selling of their stock. Byrne claims a well-organized group of fraudsters targeted Overstock for the last year via these short sales attacks.
The short sellers seemed to only work with dollars so the plan to tokenize worked great. That was until early this week when Morgan Stanly and JPMorgan started accepting fiat payments for the tokenized stock. The news caused an investor frenzy that sent Overstock shares down 40% from a recent 52-week high.
Overstock is Full Blockchain
It’s interesting to see how Overstock uses its blockchain know-how to navigate the market-scape. In this case, the use of blockchain to stop short sales attacks resulted in the development of a better investor experience. You can expect to see more from these innovative developers in the coming weeks as OSTKO goes live.
AssetBlock Tokenizes $60 Million Real Estate Fund
This week has seen some dramatic events take place in the blockchain real estate sector. Notably, AssetBlock announced the tokenization of $60 million in real estate funds. The news demonstrates the further expansion of blockchain technology into the traditional real estate market, and AssetBlock’s desire to become a major player in the sector.
News first broke of the tokenization on September 17 via a BusinessWire press release. In the post, AssetBlock sheds some light on the strategies in place and how the company plans to disrupt the traditional markets.
AssetBlock Utilizes Algorand Blockchain
Uniquely, AssetBlock chose to tokenize the properties on the Proof-of-Stake blockchain – Algorand. The Algorand blockchain brings some interesting benefits to the table including compliance, global reach, and a strong team of experienced experts.
As such, the Algorand blockchain is built to be sustainable and governed by open operating standards. Another important point worth mentioning is that Algorand blocks finalize in seconds. In essence, this strategy makes it possible for investor participation globally and instantly.
As a Proof-of-Stake blockchain, the energy consumption is far less than a Proof-of-Work (PoW) blockchain such as Bitcoin. Algorand uses a proprietary version of PoS dubbed Pure Proof of Stake (PPoS). This protocol provides full participation while leaving users protected at all times. The system is able to achieve consensus without the need for a central authority making truly decentralized.
Lodging Capital Partners LCP
To make this advantageous maneuver, AssetBlock enlisted Lodging Capital Partners (LCP). LCP currently holds over $1.5 billion in international real estate. For their part, LCP provided the properties to be tokenized.
In this particular instance, AssetBlock chose to tokenize $60 million in luxury hotel properties. According to company executives, these properties are only available to blockchain investors.
AssetBlock – More Opportunities
Speaking on the decision, AssetBlock CEO, Mike Lidell touched on the importance of merging traditional and non-traditional investors in an efficient manner. He explained that this is the best way to create more opportunities for everyone in the market.
Additionally, Steve Kisielica, the Principal CIO of LCP described how the maneuver creates a new investment pool in the market. He also spoke on the responsibility companies have in terms of embracing new technology that simplifies the market.
AssetBlock officials are serious about getting these tokens out to investors. The company officially earmarked the token launch for mid-October.
Real Estate is Growing Digital
The company’s decision mirrors that of some of the biggest players in the game in some aspects. Just this week, Securities reported on Harbor tokenizing $100 million in real estate funds for much of the same reason.
You have to give it to AssetBlock for it’s out of the box thinking. Utilizing a Proof-of-Stake blockchain is a great way to avoid future issues related to energy consumption. You can expect this deal to boost the notoriety of all the firms involved, as well as the possibilities of using PoS blockchains for tokenized real estate.