As the security token sector continues to see thriving growth, so does the competition for companies launching these unique crowdfunding campaigns. In 2018, the security token concept took flight. This growth led to the creation of multiple STO marketing agencies. Now companies have an alternative to self-promotion in the space.
STO marketing agencies give companies an all-inclusive approach to gaining notoriety in the sector. While these firms may vary greatly in their marketing approach, many have proven their tactics to be effective. Below is a list of 2018’s top STO marketing agencies.
Applicature – ERC20
Applicature is one of the oldest blockchain-based marketing firms in existence. Entering the space in 2011, the company’s original focus was on the development of innovative technologies. This desire helped the firm achieve excellent positioning for the growth that was to soon follow in the cryptomarket.
In 2017, Applicature successfully helped companies raise $200 million through ICOs. Applicature offers businesses a host of blockchain solutions. This blockchain development agency provides clients marketing and technical support for their token launch campaigns. Applicature utilizes an ERC-20 token to ensure security and added liquidity to their clients.
Searched specializes in digital growth strategies including web development, search engine results, content marketing, and public relations. The company is one of the best known in the blockchain marketing space.
Searched clients gain access to valuable STO insights, branding techniques, and even post STO strategies. The platform operates its own in-house ICO CMS platform which integrates numerous optimization strategies. The protocol in use is based on the Drupal platform. Searched also hosts a number of strategic partnerships with companies such as AIRSWAP, Play 2 LIVE, and XTRD.
The South-Korean based Pro-Crypto group s regarded as one of the largest and most successful firms in the country. South Korea continues to play a dominant role in guiding the cryptomarket. It’s no surprise that their market can be incredibly competitive. Pro-crypto group successfully secured $67 million for 30 current crypto projects the company is currently involved in.
The Pro-Crypto group platform guides clients from token concept, through the STO launch, and on towards building a community around the project. The company is a marketing powerhouse in Asia. Additionally, the firm made numerous international partnerships to help project their abilities into foreign markets such as North America, Europe, and Hong Kong.
ICOBox is one of the biggest STO marketing agencies in the world. The firm succeeded in securing over $650 million in funding for their 100+ clients in the last two years. Included in this list are the likes of INS, which secured $60 million during their crowd sale and Crypter1um, which raised a respectable $51 million during their campaign.
ICOBox offers their services in packages. The basic package includes everything a business needs to launch their STO with success. The platform functions as a kind of à la carte for STO clients. Users scroll through the menu and choose what services they desire. Payments are made with BTC.
Technological, legal, escrow, web traffic, business consulting, and marketing strategies are included in the basic arrangement. Companies looking to make a bigger splash in the marketplace can opt for add-ons such as custom smart contracts for an additional 10 BTC.
The X10 Agency provides clients with turnkey solutions to the problems faced when launching security tokens. The firm specializes specifically in STOs and their unique set of requirements. Clients receive full marketing and PR assistance. Also, community management protocols help businesses to create a buzz in the cryptospace.
The X10 Agency received a Top 5 ICO Marketing award from Hackernoon last year in response to their proactive approach to the STO market. X10 guides their clients through the entire STO process from Whitepaper development on towards growth hacking their products and services globally.
The Token Asia platform utilizes well-known influencers within the cryptomarket to help push your campaign ahead of the competition. The company gained a reputation for excellence over the last year. Currently, the firm is regarded as one of the top STO marketers in Asia.
Token Asia provides clients access to leading names in the cryptospace with offices in Singapore, Malaysia, Korea, UAE, and Canada. Additionally, the firm can put your concept in front of the eyes of interested VC funding groups to take your concept to the next level. Token Asia’s platform received heavy media coverage the last year including features in Hackernoon, CoinMarketPlus, Moonrate, and Free Software Advice.
AmaZix is one of the most successful STO marketing agencies in the world. This firm secured more than $1.3 billion in funding for over 100 blockchain projects last year. The company builds and maintains a strong following for their clients. Additionally, AmaZix helps clients answer their investor’s questions and fight scammers in the space.
AmaZix utilizes the GBX grid to provide clients with top quality blockchain solutions. By utilizing the GBX token, companies gain access to major exchange listings immediately. STO clients gain advisory support in their whitepaper development, project translation, and website SEO. Additionally, the firm has partnerships with some huge industry players including Bancor and TokenMarket.
TSM Global provides companies with access to global network of STO services. The company successfully secured over $300 million in funding for their 80+ clients to date. The firm is regarded as one of the top investor relation groups globally. The firm is registered in the UK and has offices in Macedonia and Moldova.
TSM Global entered the market in 2010 and quickly established itself as a leader in the global marketing of future technologies. Today the company hosts partnerships with Berlitz, Societe Generale, KBC, and Pro-Credit Bank. Additionally, the firm has received write-ups in the BBC, Business Insider, The Huffington Post, and Forbes.
The Priority Token platform raised more than $200 million for various tech startups to date. The group currently lists over 50 active projects. Additionally, Priority Token hosts investor meetups. The company successfully hosted over 40 of these unique funding events so far.
Priority Token provides clients with advisory services from concept to post STO compliance. This group includes a wide network of investors, VCs, and blockchain experts. Apart from traditional STO services, companies gain positioning and targeting via benchmark comparisons against other STOs currently in the space.
STO Marketing Agencies – Take Your Concept into Reality
STO marketing agencies continue to develop with the security token sector. This year promises new heights for the security token space.
Square Awarded Patent for Payment Network Supporting Securities
After nearly 1 ½ years, payment processer, Square, has successfully been awarded a patent centered on establishing a ‘cryptocurrency payment network’.
Details of the Patent
The patent, which was initially filed on September 14, 2018, was done so by Square, Inc. While the patent obviously goes into great depth, describing how exactly the proposed payment network will function, the following is a short excerpt summarizing the overall goal.
“Specifically, the present technology permits a first party to pay in any currency, while permitting the second party to be paid in any currency. In this way, the technology provides benefits that remove barriers to transactions that might inhibit international commerce, or commerce with certain types of currency.”
The invention of the technology, described throughout, is attributed to three individuals.
- Christopher Michael Brock
- Brian Grassadonia
- Michael Moring
The Intriguing Part
What makes this particular patent notable for those following the digital securities sector, is the direct reference to securities. It is stated,
“The disclosed technology addresses the need in the art for a payment service capable of accepting a greater diversity of currencies including fiat currencies (US dollars, Euro, Rupee, etc.), and non-fiat currencies including virtual currencies including cryptocurrencies (bitcoin, ether, etc.), commercial paper (loans, contracts, forms, etc.), and securities (stocks, bonds, derivatives, etc.), than a traditional payment system in a transaction between a customer and a merchant, and specifically for a payment service to solve or ameliorate problems germane to transactions with such currencies.”
While details are scarce on how exactly securities will play into the mix, the potential for them to be seamlessly transferred between parties is surely intriguing.
There are a select few people that have become synonymous with Bitcoin and blockchain in general; Jack Dorsey is one of these.
Throughout the past few years, he has, not only been a vocal proponent of Bitcoin and blockchain technologies, but actually acted on his words. Through payment processing company, Square, in which Dorsey is both the Founder and CEO, the world has seen glimpses of the potential for Bitcoin as it is integrated into their services
Dorsey recently caught the attention of many as he noted that which many have – Africa holds massive potential for the adoption of, and benefitting from, blockchain. This realization has prompted a, soon to be undertaken, 6-month journey to the continent by Dorsey, as he works towards establishing blockchain based solutions to benefit the populace.
Founded in 2009, Square maintains headquarters in San Francisco, California. Above all, Square acts as a tech provider for payment processing solutions. Their rapid rise in popularity over the past decade has seen the company expand beyond U.S. borders into various countries including, but not limited to, Canada and Japan.
CEO, Jack Dorsey, currently oversees company operations.
In Other News
With a rapidly developing sector, many industry players are looking to protect their intellectual property. As such, we have found ourselves, on a variety of occasions, covering these events. The following articles touch on a few patents filed over 2019, in addition to an interesting concept involving a ‘Patent Finance Market’.
3 More Executives Leave SDX Due to Discrepencies
The blockchain-based digital asset trading venue SDX continues to have a rough start to the new year. This week, another high-level executive announced their departure from the firm. The news brings the number of executives who left the company in January 2020 up to three. The news demonstrates a realignment and shuffling of SDX’s business plan. Also, it showcases the growing pains associated with these changes
According to company documentation, all of these executives departed from their full-time positions in January. The three individuals to leave are Alex Zinder, an architecture lead at SDX, Ivo Sauter, SDX’s head of clients and products, and Sven Roth, the firm’s chief digital officer. The later of the trio agreed to stay on as an external advisor to SDX.
In a recent interview, Sauter explained the motivation behind his decision to leave. He touched on a number of critical changes made throughout the firm. These changes included a shift from the platform’s original vision. He explained that at first, the platform was to utilize the banking sector as a bridge into the rest of the market.
However, this strategy quickly changed as SDX began to tailor its platform specifically, and solely for use by banks. Sauter described how these changes effected moral and fueled the growing dis-alignment between executives and owners. He explained that originally, the platform was to be much more inclusive. For example, SDX was to enable startups to provide services around its features.
Sauter also took a moment to touch on the negative effects this corporate culture had on the project. He explained that, in his opinion, a bit more separation needed to occur between SDX and its mother company, the Swiss stock exchange operator SIX Group. Apparently, these feelings of discourse only grew as the mother company took more and more influence on SDX’s day to day operations.
Additionally, Sauter explained how the big-company approach also inhibited the company’s ability to save. Large corporations require much more reporting. In turn, this reporting raises operating costs. Additionally, smaller firms have more liberty in terms of flexibility and risk management. In the end, the corporate approach made many of the executives feel as if they had been stifled.
Despite the discrepancies, Sauter stated that he had left on good terms. He went as far as to claim that he was at a point in his career that he had no desire to have his contract renewed. Consequently, SDX chose to not offer a renewal.
Challenges in the Market
As with any major corporate reshuffle, there are going to be individuals that no longer fall in line with the platform’s overall goals. Discussing these challenges, a SIX spokesman touched on the changes and what they mean to the project. They explained that whenever you have a concept built from scratch, there are going to be many ups-and-downs associated with the development. In the end, the firm acknowledged that these changes have begun to add up with the spokesperson stating that the firm has “spent quite a few Swiss francs” on the ordeal.
SDX Moving Forward
From the tone of SDX’s past employees, the company is undergoing some heavy internal changes. As such, there is no way to determine exactly how these personnel changes will affect the overall strategy the company has chosen to follow. One thing is for sure, SDX appears to have made a priority shift towards servicing the banking sector exclusively with its new platform.
Tokeny Upgrades investorID with ONCHAINID
There is no such thing as the launch of a completed product. Times change, technology is upgraded, and needs vary. A successful product will often see various iterations and updates throughout its lifespan, in an effort to serve its intended market.
ONCHAINID is essentially version 2.0 of their previously released investorID – a solution geared towards whitelisting investors. ONCHAINID looks to oust traditional ‘central-systems’, in favour of a more decentralized approach. Along with this approach, ONCHAINID looks to build upon what investorID was able to offer, with various new functionalities.
Tokeny notes that this product is built on providing clients with 3 main features:
- Data enrichment
- Direct ownership of securities
- Customer accounts management
For those interested in learning about the initial launch of investorID, and to see how Tokeny arrived at ONCHAINID, make sure to peruse the following article.
Upon announcing ONCHAINID, Luc Falempin, CEO of Tokeny, took the time to comment, elaborating on the move and why it was needed.
Luc Falempin stated,
“For financial institutions to move away from analogue processes and step in to the digital era, they need reliable and compliant standards. Most of the protocols created for digital securities failed to recognise that identity across the value chain is essential to apply compliance for the issuance and transfer of tokenized securities. ONCHAINID, and its open ecosystem, is the most credible solution to securely and accurately identify market players and their assets on the blockchain.”
“To achieve our vision of a digital capital markets there needs to be a secure and institutional-grade system that enables the creation of digital identities for issuers, agents, investors and securities. This is why we have created ONCHAINID, to bring forth a shared and controlled data-rich ecosystem that transforms traditional finance into a truly digital and connected industry.”
Speaking with Luc
In our ongoing interview series, we have had the pleasure of hosting an exclusive discussion with Luc Falempin, CEO of Tokeny. Here, we learn more about what exactly Tokeny has to offer (including the predecessor of ONCHAINID).
Founded in 2017, Tokeny maintains headquarters in Luxembourg. Since launch, the team at Tokeny has been hard at work, developing a variety of solutions, targeted towards the digital securities sector. One such solution is, aforementioned, ONCHAINID discussed here today.
CEO, Luc Falempin, currently oversees company operations.
In Other News
Tokeny has had a successful few months. It was only recently that we were reporting on the company being included in 2019’s ‘FinTech 50’ – A comprehensive list of the top European companies within the industry.