As the security token sector continues to see thriving growth, so does the competition for companies launching these unique crowdfunding campaigns. In 2018, the security token concept took flight. This growth led to the creation of multiple STO marketing agencies. Now companies have an alternative to self-promotion in the space.
STO marketing agencies give companies an all-inclusive approach to gaining notoriety in the sector. While these firms may vary greatly in their marketing approach, many have proven their tactics to be effective. Below is a list of 2018’s top STO marketing agencies.
Applicature – ERC20
Applicature is one of the oldest blockchain-based marketing firms in existence. Entering the space in 2011, the company’s original focus was on the development of innovative technologies. This desire helped the firm achieve excellent positioning for the growth that was to soon follow in the cryptomarket.
In 2017, Applicature successfully helped companies raise $200 million through ICOs. Applicature offers businesses a host of blockchain solutions. This blockchain development agency provides clients marketing and technical support for their token launch campaigns. Applicature utilizes an ERC-20 token to ensure security and added liquidity to their clients.
Searched specializes in digital growth strategies including web development, search engine results, content marketing, and public relations. The company is one of the best known in the blockchain marketing space.
Searched clients gain access to valuable STO insights, branding techniques, and even post STO strategies. The platform operates its own in-house ICO CMS platform which integrates numerous optimization strategies. The protocol in use is based on the Drupal platform. Searched also hosts a number of strategic partnerships with companies such as AIRSWAP, Play 2 LIVE, and XTRD.
The South-Korean based Pro-Crypto group s regarded as one of the largest and most successful firms in the country. South Korea continues to play a dominant role in guiding the cryptomarket. It’s no surprise that their market can be incredibly competitive. Pro-crypto group successfully secured $67 million for 30 current crypto projects the company is currently involved in.
The Pro-Crypto group platform guides clients from token concept, through the STO launch, and on towards building a community around the project. The company is a marketing powerhouse in Asia. Additionally, the firm made numerous international partnerships to help project their abilities into foreign markets such as North America, Europe, and Hong Kong.
ICOBox is one of the biggest STO marketing agencies in the world. The firm succeeded in securing over $650 million in funding for their 100+ clients in the last two years. Included in this list are the likes of INS, which secured $60 million during their crowd sale and Crypter1um, which raised a respectable $51 million during their campaign.
ICOBox offers their services in packages. The basic package includes everything a business needs to launch their STO with success. The platform functions as a kind of à la carte for STO clients. Users scroll through the menu and choose what services they desire. Payments are made with BTC.
Technological, legal, escrow, web traffic, business consulting, and marketing strategies are included in the basic arrangement. Companies looking to make a bigger splash in the marketplace can opt for add-ons such as custom smart contracts for an additional 10 BTC.
The X10 Agency provides clients with turnkey solutions to the problems faced when launching security tokens. The firm specializes specifically in STOs and their unique set of requirements. Clients receive full marketing and PR assistance. Also, community management protocols help businesses to create a buzz in the cryptospace.
The X10 Agency received a Top 5 ICO Marketing award from Hackernoon last year in response to their proactive approach to the STO market. X10 guides their clients through the entire STO process from Whitepaper development on towards growth hacking their products and services globally.
The Token Asia platform utilizes well-known influencers within the cryptomarket to help push your campaign ahead of the competition. The company gained a reputation for excellence over the last year. Currently, the firm is regarded as one of the top STO marketers in Asia.
Token Asia provides clients access to leading names in the cryptospace with offices in Singapore, Malaysia, Korea, UAE, and Canada. Additionally, the firm can put your concept in front of the eyes of interested VC funding groups to take your concept to the next level. Token Asia’s platform received heavy media coverage the last year including features in Hackernoon, CoinMarketPlus, Moonrate, and Free Software Advice.
AmaZix is one of the most successful STO marketing agencies in the world. This firm secured more than $1.3 billion in funding for over 100 blockchain projects last year. The company builds and maintains a strong following for their clients. Additionally, AmaZix helps clients answer their investor’s questions and fight scammers in the space.
AmaZix utilizes the GBX grid to provide clients with top quality blockchain solutions. By utilizing the GBX token, companies gain access to major exchange listings immediately. STO clients gain advisory support in their whitepaper development, project translation, and website SEO. Additionally, the firm has partnerships with some huge industry players including Bancor and TokenMarket.
TSM Global provides companies with access to global network of STO services. The company successfully secured over $300 million in funding for their 80+ clients to date. The firm is regarded as one of the top investor relation groups globally. The firm is registered in the UK and has offices in Macedonia and Moldova.
TSM Global entered the market in 2010 and quickly established itself as a leader in the global marketing of future technologies. Today the company hosts partnerships with Berlitz, Societe Generale, KBC, and Pro-Credit Bank. Additionally, the firm has received write-ups in the BBC, Business Insider, The Huffington Post, and Forbes.
The Priority Token platform raised more than $200 million for various tech startups to date. The group currently lists over 50 active projects. Additionally, Priority Token hosts investor meetups. The company successfully hosted over 40 of these unique funding events so far.
Priority Token provides clients with advisory services from concept to post STO compliance. This group includes a wide network of investors, VCs, and blockchain experts. Apart from traditional STO services, companies gain positioning and targeting via benchmark comparisons against other STOs currently in the space.
STO Marketing Agencies – Take Your Concept into Reality
STO marketing agencies continue to develop with the security token sector. This year promises new heights for the security token space.
Security Token Issuers to Benefit from alliance of ‘Issuance’ and ‘VStock Transfer’
Issuance partners with VStock Transfer
Just announced today, deal marketing platform, Issuance, has partnered with stock transfer agent, VStock Transfer. This alliance was formed as Issuance saw a need on behalf of security token issuers. This was the ease of token registration and transfer.
As a result, partnering with a transfer agent such as VStock Transfer, allows companies having completed a digital security offering the ability to utilize services and experience based upon decades of experience in securities law.
These teams should be able to hit the ground running, as Issuance CEO, Darren Marble, has had previous experience working with VStock Transfer. Through their ability to provide experience, along with cost saving measures, it’s no wonder why Issuance has partnered with VStock Transfer.
The CEOs of each company discussed the partnership at hand.
Yoel Goldfeder, CEO of VStock Transfer, stated, “As an SEC-compliant transfer agent who has had the pleasure of working with a range of companies from private to pre-IPO issuers to NYSE American, NASDAQ and OTC listed companies, it was a seamless pivot into digital securities…We look forward to working with Issuance, an industry pioneer who will help to fuel the capital raising component for our clients.”
Darren Marble, CEO of Issuance, stated, “As digital securities continue to merge with the capital market infrastructure, support from companies such as VStock Transfer are critical to remain compliant throughout the lifespan of a DSO…We are thrilled to add VStock Transfer to our growing network of strategic partners and provide valuable registry and transfer services for our clients and their shareholders.”
VStock Transfer is based out of Woodmere, New York, where they provide services as an SEC registered ‘stock transfer agent’. The company is spearheaded by CEO, Yoel Goldfeder – a seasoned attorney specializing in corporate and securities law.
For a deeper look at what services VStock Transfer is able to provide, make sure to visit their website HERE.
Issuance was founded in 2018, and is based out of Los Angeles, California. Above all, the main purpose of the company is to act as a bridging platform. For example, this means working to connect investors with appropriate digital securities issuers.
Make sure to check securities.io again for future news on Issuance, as they have indicated future plans to tokenize themselves.
Issuance is rapidly developing into a well-rounded company. For instance, this marks just one of various strategic partnerships announced in recent weeks.
Here is a look at a few of our other articles detailing those endeavours.
Digital Securities Platform DX.Exchange, Survives First Week Scare
Dx.Exchange has had quite the tumultuous week. As the exchange closes its first week of operation, the team behind the project was able to dodge a potentially damaging situation.
From hordes of investors signing up pre-launch, to potentially disastrous glitches, here is a brief look at the problems that plagued week 1.
Details of the Problem
Upon launch of the platform, an anonymous user took it upon themselves to evaluate DX.Exchange. Shockingly, the user found information leaks that could potentially be harmful to a variety of parties.
Information being leaked ranged from password reset links, to names, email addresses, and more. With this, if someone were so inclined, they would be able to create backdoor entrances to user’s accounts.
It isn’t hard to imagine what kind of havoc a malicious individual could wreak.
In an attempt to allay investor’s fears, Dx.Exchange has reached out the public with the following statement.
“We would like to thank the vigilant reporter, and our supportive community, who together with, brought his issue to our attention. We are happy to report that the vulnerability has been successfully patched, and no user funds were compromised. Our launch was met with a stellar response from our community eager to trade cryptocurrencies and digital stocks. Customer funds were always safe, our multi layer advanced monitoring and defense mechanism was able to avoid any further issue.”
This statement came after the company scheduled platform maintenance within hours of the news breaking.
WE SCHEDULED FOR TODAY AT 11:00 AM (ESTONIA TIME ZONE) A MAINTENANCE UPDATE TO IMPROVE OUR PLATFORM FUNCTIONALITY AND PERFORM SEVERAL BUG FIXES AND UPDATES. THE PLATFORM WILL COME BACK FULLY FUNCTIONAL AFTER FEW MINUTES. THANK YOU FOR YOUR PATIENCE
— DX.Exchange (@DXdotExchange) January 9, 2019
Caught out Attention
DX.Exchange originally caught our attention due to the manner in which they offer their services. Rather than hosting digital securities of companies that have decided to tokenize, DX.Exchange has taken a different approach.
They are purchasing traditional shares of publically traded companies, and then issuing their own security tokens to investors, representing ownership of the shares. Due to the method in which this transaction takes place, the shares are held by DX.Exchange. However, investors holding the associated security token receive the full range of benefits associated with them (dividends, equity etc.).
Examples of these companies notably include Apple, Tesla, Amazon, and others.
The CEO of DX.Exchange has stated that due to their licencing and region of operation, the SEC has no means in which to stop them from offering these services.
However, there are many skeptics of the exchange that believe it will eventually face due recourse. Through what means is unclear, but there are certainly going to be companies that do not want their shares tokenized in such a fashion.
DX.Exchange is based out of Estonia, and was founded in 2018. Above all, the company acts as an online exchange, providing investors access to a variety of digital assets.
Prior to the events discussed here today, we recently spoke about DX.Exchange and the companies recent launch. To learn more about DX.Exchange, make sure to read the article below.
tZERO Completes Distribution of Security Token
In a recent press release, tZERO has announced that it has finished distributing their native token. This token goes by ‘TZROP’, and is known as a digital security – representing ownership in tZERO itself.
While tZERO finished the token creation process months ago, per regulations, it was mandated that they remain in lock-up for a 90-day period. During this time, tokens were to be held by a third party custodial service. Finally, this 90-day lockup came to an end on January 10th, resulting in the aforementioned distribution and press release.
This issuance process comes months after tZERO completed a wildly successful security token offering, or ‘STO’. For example, taking place over a roughly 2 month span in mid-2018, tZERO was able to raise $134 million USD. In addition, this raise was made possible through investments seen from over 1000 parties worldwide.
Commentary on the Issuance
Multiple representatives from tZERO spoke on the importance of this token issuance.
tZERO Executive Chairman, Patrick Byrne, stated, “The issuance of the world’s first public cryptosecurity, OSTKP, in 2016 was tZERO’s Chuck Yeager moment: we broke the speed of sound by introducing the concept of real-time trade settlement. Today marks our Yuri Gagarin moment, where we leave behind the confines of the known world of traditional capital markets and take the first steps towards a new market powered by blockchain.”
tZERO CEO, Saum Noursalehi, stated, “This is one of the first Security Token Offerings on a decentralized public network, and was conducted in full compliance with the U.S. securities laws…This is an exciting milestone for tZERO, and we are even more enthusiastic about the opportunities this will create for private and public companies wishing to raise capital through security token offerings, and for investors who wish to trade those securities.”
The next step to be taken by tZERO, and the most anticipated by investors, will be the launch of a trading platform. The company originally launched a prototype of this platform on April 9th of 2018. However, it is anticipated that a full launch will occur midway through 2019.
The launch of this platform will facilitate trading via secondary markets. Thereby, imbuing new levels of liquidity to previously illiquid assets.
We have recently reported on progress being made by tZERO. For instance, here are a look at a few noteworthy events from recent days.
tZERO is based out of New York, and is a subsidiary of Overstock.com. Each are products of Patrick Byrne’s, who has recently noted that he will be increasing his focus on the development of tZERO. Above all, this subsidiary acts as a platform to facilitate various services aimed towards security tokens.
- Osman Sultan, Chief Executive Officer of EITC, will provide a keynote speech at UNLOCK and announce new blockchain initiatives over the course of the two-day forum
- UNLOCK Blockchain Forum announces more than 56 Global and regional Speakers including Blockchain Evangelist Nick Spanos
- Seoul Mayor Confirms to Attend CHAIN PLUS+ Blockchain Summit
- The Billionaire Investor Tim DRAPER is participating at the Blockchain Economy Istanbul Summit!
- European Blockchain Investment Congress 2019 Bringing Industry Professionals, Investors and Startups Together in Vienna
- Security Token Issuers to Benefit from alliance of ‘Issuance’ and ‘VStock Transfer’ January 15, 2019
- Interview Series – Dave Hendricks, CEO & cofounder of Vertalo January 14, 2019
- Digital Securities Platform DX.Exchange, Survives First Week Scare January 14, 2019
- tZERO Completes Distribution of Security Token January 13, 2019
- SharesPost trades Security Tokens on Secondary Markets Platform January 12, 2019