Not every STO needs to revolve around a billion dollar tokenization.  One of the draws towards the digital securities sector is the ability to open capital generation opportunities for companies of all sizes.  A young start-up has recognized the potential benefits they stand to experience by turning to this new way of raising capital.

The Nu⁺ Company, a German company with a focus on healthy and sustainable food practices, have announced their intent to raise funds through tokenization platform, NeuFund.  The company specializes in their line of chocolate bars, which tout unique characteristics.

While full details of their anticipated raise have not yet been divulged, the company has made their pitch deck available for interested parties to peruse.

As this capital generation event is being structured as a security token offering within Liechtenstein, strict compliance measures will most likely be put in place.  This means access to accredited investors only, along with typical AML & KYC practices – although, as stated, structuring of the event has yet to be confirmed.

Blockchain

A large part of the appeal behind a company such as The Nu⁺ Company, is the ideology which drives them.  This fact is not uncommon in many companies which have sought out the benefits of blockchain.  As the technology has the ability to afford ease of access to capital – while driving new levels of efficiency in many company operations – tokenization through Neufund is right up The Nu⁺ Company’s alley.

Another example of a company utilizing blockchain, in a means of attaining their goals for bettering our impact on the earth, is Almond.  This London based start-up has developed an intuitive app, designed to incentivize sustainable purchasing habits.  Much like The Nu⁺ Company, Almond will plant trees to offset carbon footprints, based on user activity.  Make sure to check out the following articles to learn more about how Almond intends on affecting change.

Almond – Be the Change the Earth Needs

Interview Series – Oliver Bolton, CEO of Almond Impact

Health Conscious Chocolate

The Nu⁺ Company has developed various chocolate bars, to date.  These products were designed with  the health of both, the environment and the human body, in mind.  They are vegan, nutrient rich, and touted to contain 65% less sugar than a traditional a chocolate bar.

Currently, The Nu⁺ Company has a product line with three flagship products.

• nucao
• nucao white
• nupro
• Small on the surface, big change underneath

To date, these products have totaled over 1.5million sold, resulting in over €2 million in revenue last year.

Complete Package

The Nu⁺ Company is more than just their product.  While their chocolate has been engineered with health and sustainability in mind, the team did not stop there.  What is the point of developing such a product, only to package the chocolate in a traditional fashion?, ie. plastic.

This led the team to recently establishing a deal with a company called Futamura.  In doing so, The Nu⁺ Company will make use of a Futamura product called ‘NatureFlex’.  This is a new form of packaging, which has the potential to replace plastic.  The following are a few key traits of what NatureFlex has to offer.

• Heat-sealable
• Renewable
• Compostable

Planting trees

The aforementioned ideology, which drives The Nu⁺ Company, is not simply for show.  The team behind the project fully intend to act on their idea of sustainability.  This is most evident in their promise to do their part in re-establishing forestry within the island nation of Madagascar.

The promise, on behalf of The Nu⁺ Company, is that for every bar sold, the company will fund the planting of one tree.  More specifically, they will plant mangrove trees – known for their ability to consume high levels of CO₂.

Madagascar is like no other place on Earth, and has captivated humans for decades, due to the unique wildlife found within its forests.  Unfortunately, it is believed that roughly 97% of dry forests in the country have been decimated – primarily due to human activity.  For those that subscribe to Netflix, an original production was produced under the title ‘Our Planet’.  There is an illuminating episode found in this series, discussing the scope of this issue, which continues to plague Madagascar.

The Team 

While the team at The Nu⁺ Company numbers over 40, including advisors, it is the vision of a trio of cofounders which got the company off the ground.

• CEO, Mathias Tholey
• CMO, Christian Fenner
• COO, Thomas Stoffels

Each of these individuals boast degrees in Industrial Engineering – a profession typically based on maximizing the efficiency of systems and products.  This is something that should serve the team well, as this start-up looks to really get off the ground.

Looking At You

The Nu⁺ Company is in the fortunate position of following up another recently successful campaign, hosted through Neufund.  GreyP is a Croatian tech company, set on transforming the mobility sector, with an influx of ‘smart features’.  They also held their STO in Liechtenstein, much like the upcoming STO discussed here today.  Their process and experiences should act as a rough blueprint, moving forward, for The Nu⁺ Company, as they look to replicate the success of GreyP.

GreyP Scores with NeuFund STO – Black One Entertainment on Deck

The next-generation blockchain financial platform, MEDsis International announced a strategic partnership with Korean-based WTIA this week. The partnership is part of a broader strategy focused on the launch of the highly-anticipated Kfinancial platform. Importantly, the launch is set to coincide with the company’s upcoming STO.

The partnership and expansion strategy carried out by MEDsis isn’t a complete surprise. The firm announced plans for such a deal way back in December 2018. In the announcement, the company expressed a desire to develop a custom blockchain. In the end, the company decided it was more cost-effective and an overall better approach to partner with the WTIA Korean blockchain to accomplish its tasks.

MEDsis Expansion

Interestingly, the partnership strategy continues to take shape. Company officials stated that contracts, financials, strategies, pilot program results, funding, and strategic partnerships will continue to see expansion as the program develops. According to company officials, all of this information will become publicly available through the upcoming KFinancial White Paper.

MEDsis via Homepage

Discussing the new strategy, Joshua Dax Cabrera, CEO of MEDsis spoke on the years of planning the firm has put into the expansion. The new partnership will provide unprecedented reach for the MEDsis platform moving forward. Cabrera explained that the new approach brings MEDsis’ global payment opportunities to the masses. Additionally, he touched on how the maneuver strengthens the firm’s current partnerships as well.

MEDsis – KFinancial White Paper

The release of the new joint White Paper associated with the STO will shed some light on the project moving forward. For its part, KFinancial will become the stand-alone payments and fintech division of the new joint venture company KFIN WTIA PTE. The new firm will operate out of Singapore. Importantly, Singapore is one of the most blockchain-friendly countries in the world currently.

Billions in Revenue

The merger will bring investors and token holders the direct rights to more than $3 billion in projected revenue. Uniquely, the STO will assign revenue and not equity toward the STO. In this way, investors receive direct access to revenues without previously anticipated equity dilution.

Discussing the merger, WTIA Chairman Keun Kim, explained the motivation behind the decision to partner with WTIA. Kim described the immense benefits obtained through the merger. He explained that the new platform brings the partnership to the world. Additionally, this new level of market confidence will help to further security token adoption globally. He ended his interview discussing the importance of job creation in the markets the firm intends to expand into first. These markets include “Argentina, Brazil, and beyond.”

A Company on the Move

The MEDsis payments ecosystem gained strong positioning in its perspective markets with this latest maneuver. The decision by company executives to focus on the underserved Latin American markets could prove to be pivotal in the space. For now, MEDsis prepares to see their products and services go global as the firm’s STO is set for a May 1, 2020 launch date.

A new ship finance platform by the name of New Shore Invest seeks to integrate blockchain technology into the sector. The firm will utilize the tech to create and issue equity-based limited partnership shares. The new strategy opens up the international shipping market to investors globally. Additionally, the move showcases the disruptive qualities that blockchain technology provides.

New Shore Invest’s fractional ownership will launch in Germany in Q1 2020. The firm intends to allow all retail investors to participate in the program which is loosely based on the outdated German KG model. The German KG financing model was popular in the early 2000s. Unfortunately, the system became obsolete following the 2008 financial crisis in which financing firms tightened their requirements significantly.

Discussing the revival strategy, Hanno Tamminga, founder of New Shore Invest, spoke on the importance of digitalizing the market. He explained how tokenization is important to ship owners because it provides them with access to fresh equity that was previously unavailable.

He wasn’t the only founder to praise the maneuver. Hannes Hollaender, co-founder and partner of New Shore took a second to discuss the firm’s plans moving forward. He explained that in order to excite investors, his company needed to find a strategy that was both “green and innovative.” He also described how the new system will fill the current gap of equity for shipowners.

KG shares

For its part, New Shore facilitates and structures limited partnership shares of single ship companies. These security tokens utilize advanced smart contracts. In this manner, all its rights and obligations according to the articles of association are directly integrated within the token’s protocol.

New Shore Invest via Homepage

Importantly, these tokens are to be ERC-1400 compliant. Basically, they will live on the Ethereum blockchain. The decision to utilize the ERC standard was a smart one on the part of New Shore Invest. For one, Ethereum’s ERC standards are by far the most popular tokenization option in the market. As such, they offer a variety of interoperability not found within other token types.

New Shore Invest STO

New Shore Invest’s strategy will break each tokenized ship company down and offer the shares to investors via STOs. This strategy is far more efficient than the original German KG model. Also. it provides a cost-efficient, secure, and faster alternative to the current business practices in the sector. For example, investors can purchase online and it only takes minutes to complete a transaction. Best of all, there are no fees for investors who participate.

New Shore Investors

According to company documents, all investors receive dividends based on the number of tokens they hold. Additionally, investors receive a profit share of any vessels sold. Finally, investors gain a handful of new liquidity as the new shares are able to be traded and transferred in a secondary market.

NorthCape Capital

The Oslo-based venture capital firm, NorthCape Capital was the main financier for the project. The company is no stranger to the sector. To date, NorthCape arranged and structured $ 18 billion of lease financing. Importantly, this financing was spread across both the maritime and aviation sectors

Time to Check Out the New Shore

Given the experience and large network, the New Shore platform incorporates, its no surprise to see this team succeed. The concept of tokenizing ship ownership puts a new age twist on one of the oldest financial services available. You can expect to see this firm expand its strategy into other areas of transport as the company begins to reap the benefits of its unique business model.