Subaru October US Sales Rise 6% as Forester Sales Jump 26%

Subaru of America reported on November 3, 2026, that its U.S. vehicle sales rose 6% year over year to 54,090 in October. Forester sales jumped 26%, while Crosstrek remained the top-selling nameplate; both models achieved their best-ever October sales.

The result extended Subaru’s streak to six consecutive months of increased sales. President and Chief Operating Officer Jeff Walters credited Subaru retailers with helping customers “find the vehicles that allow them to live the life they choose” during that run.

Crosstrek sales reached 16,574 vehicles, up 1.8% from October 2025, narrowly ahead of Forester at 16,094. Outback ranked third with 13,711 sales, a 2% increase. The gains across the three highest-volume models gave Subaru a broader basis for October’s growth than the standout percentage increases alone suggest.

WRX sales more than doubled, rising 137.1% to 1,707 vehicles, while BRZ sales increased 30.2% to 237. Senior Vice President of Sales Troy Poston described customer response to Outback and WRX as strong and cited continued demand across the lineup, including hybrid and electric models such as Trailseeker.

Not every nameplate participated in the monthly gain. Ascent sales declined 8.7% to 3,423, while Impreza fell 27.3% to 1,499. Those drops underscore how much the overall improvement relied on stronger results from other parts of the lineup.

Year-To-Date Sales Remain Below 2025

October’s momentum has not yet produced growth for the year as a whole. Sales through October totaled 529,968 vehicles, down 0.8% from 534,073 in the corresponding 2025 period. The recent run of monthly increases therefore sits alongside a year-to-date total that remains slightly behind last year.

Model-level results show why the annual comparison is still mixed. Forester sales rose 18.4% to 172,570 year to date, and WRX sales climbed 55% to 13,734. Crosstrek, however, declined 2.6% to 154,823, while Outback fell 8.8% to 118,470. Their October improvements have not overcome weaker cumulative results.

Other declines were sharper. Impreza sales fell 41.1% to 14,238, Legacy dropped 88.3% to 2,210, and Solterra decreased 42.1% to 5,781. Trailseeker and Uncharted recorded 6,006 and 3,686 sales, respectively, with zero sales shown in the prior-year comparison period.

Solterra’s annual decline came despite an October increase to 146 vehicles from 13 a year earlier, illustrating how a small comparison base can produce a sharp monthly rebound without changing the broader cumulative trend.

October consequently presents two different pictures of Subaru’s business. Recent sales are rising, and Forester and WRX are growing in both the monthly and year-to-date comparisons. But Crosstrek and Outback, despite their October gains, remain below their 2025 pace. Whether continued growth in the stronger nameplates and contributions from the newer models can close that remaining gap is the central question for subsequent sales reports.