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Non-fungible tokens have received much hype, and entertainment brands are looking into ways they can use NFTs to create better visual engagement with their fans. NFTs are now going 3D, and Sony wants to be the company that will take these digital assets to the next level.
Sony partners with Theta Labs
Sony has issued a press release saying it will partner with Theta Labs (THETA) for its latest initiative concerning 3D NFTs. The entertainment company has said that these NFTs will be used within Sony’s Spatial Reality Display.
Sony’s Spatial reality Display is a display unit that contains high-speed vision sensors. The technology follows eye movements to develop 3D images based on eye positions. The device does not adopt the use of goggles and other accessories worn in the eye.
The device was listed for sale towards the end of 2020, and its retail price ranges around $5000. Theta Labs said that during the pilot phase for this project, the parties involved would be involved in a scenario where non-fungible tokens “representing any in-world digital item, avatar or collectible can be visualized and displayed in glasses-free 3D mixed reality form.”
According to Theta Labs, this move would enhance the visuals of the metaverse. The company said that 3D visuals would offer “a new reality and a physical presence to the metaverse.”
The project will also feature NFTs powered by Theta Labs. The NFTs will comprise ten versions of a token dubbed “The Tiki Guy.” The ten tokens will allow owners with a US shipping address to redeem the Sony Capital Reality Display device.
The design for these NFTs is inspired by the Tiki masks associated with the ancient Hawaiian and Polynesian cultures. These masks are created by hand and decorated with wood. They represent deities, and they were used in fighting evil spirits.
According to Theta, the Sony Spatial Reality Display would offer a unique and amazing experience involving NFTs. The display would “showcase NFTs and virtual experiences in a whole new way.”
The NFTs containing mask themes will be used to show the future capability of the Spatial Reality Display offered by Sony. Theta Labs added that it would allow the collectors to access the digital metaverse in “a truly 3D accessory-free way.”
According to the company, people without access to 3D display units will also have 2D versions that will be used to view conventional displays. Theta Labs further said that the partnership would enable NFTs that represent anything in the real world to be used in visualization and display in glasses-free 3D mixed reality form. This will “bring a new reality and a physical presence to the metaverse.”
Sony’s venture into crypto
Sony’s music and entertainment divisions have become quite active in the NFT and crypto sectors. The company had earlier said that NFTs were “just the latest way” to showcase the growing adoption of technology related to the metaverse.
Sony is also related to issuing a “Baby Shark” token through a partnership with South Korea’s Pinkfong. It has also worked on superman NFTs. In April, Sony and Universal announced a partnership with Snowcrash, a trading platform for NFTs linked to Bob Dylan.
Theta Labs is also active in the NFT space. The company has secured a partnership with electronics giant Samsung to launch a variety of NFTs. The NFTs were to mark the release of two new smart devices developed by Samsung. The commemorative NFTs were available to customers who pre-booked and pre-ordered devices in South Korea.
To learn more visit our Investing in Theta guide.
Ali is a freelance writer covering the cryptocurrency markets and the blockchain industry. He has 8 years of experience writing about cryptocurrencies, technology, and trading. His work can be found in various high-profile investment sites including CCN, Capital.com, Bitcoinist, and NewsBTC.