Imprint Raises $130 Million at Approximately $1.9 Billion Valuation

Imprint has raised $130 million in new financing at an approximately $1.9 billion valuation, the payments and loyalty platform announced on November 11, 2026. Existing investor Khosla Ventures led the round for the company behind co-branded card programs for retailers and other consumer brands.

Existing investors Hedosophia, Ribbit Capital, Spice and Thrive Capital participated, with Positive Sum joining as a new investor. Imprint said the funding will support additional payment options and artificial-intelligence capabilities across the ways customers shop and pay.

Founder and CEO Daragh Murphy said increasingly personalized digital touchpoints make individual customer relationships more important. “Imprint helps brands create financial products to earn a place in their customers’ everyday lives, and make them feel like a regular, uniquely recognizing and rewarding them for their loyalty,” he said.

Card Spending Growth Accompanies Added Financing Capacity

Imprint reported serving more than two million members and partnering with brands representing more than $500 billion in annual U.S. consumer spending. That figure refers to spending represented by those brands, rather than Imprint’s own revenue or payment volume. Total cardholder spending across its partner portfolio more than doubled between 2025 and 2026, while the share of spending on Imprint cards at partner checkouts tripled in the year before the announcement.

Imprint also reported $1.5 billion in incremental warehouse capacity and the pricing of its second AAA-rated asset-backed securitization, with investor demand nearly five times the offering size.

2026 Partner Launches Broaden Distribution

Imprint’s 2026 launches show the range of consumer loyalty programs using its technology. Shell introduced its Performance Elite World Mastercard on May 18, 2026, with rewards on fuel, EV charging, dining, groceries and other purchases. Kroger launched its Rewards World Elite Mastercard on September 30, 2026, linking points to customers’ loyalty accounts and redemption for groceries and fuel.

Albertsons Companies (ACI ), American Express (AXP ) and Imprint launched the Albertsons forU American Express Card on October 21, 2026. It offers rewards at more than 2,200 Albertsons stores and on gas, dining, utilities and other everyday purchases.

Fanatics unveiled its American Express card on November 9, 2026, and opened a U.S. waitlist. The company said invitations to apply will begin later in 2026. Powered by the American Express Network and Imprint and issued by First Electronic Bank, the card combines FanCash rewards with more than 500 athlete trading-card-inspired designs.

AI Tools and Imprint Access Accompany the Round

Imprint also released a Model Context Protocol server that allows AI agents to securely access members’ rewards, virtual cards and transaction history. Members receive tools to review and authorize purchases initiated by those agents. The company said its internal AI platform tripled engineering velocity over the 18 months preceding the announcement, a measure it defines as the rate of turning ideas into production software.

Imprint Access launched with the financing announcement as a refundable-deposit-backed product for eligible customers who are new to credit or rebuilding their credit. Imprint said it offers the same ongoing rewards as participating brands’ unsecured cards and gives those customers a way to build credit and work toward an unsecured card through responsible use.

The financing connects Imprint’s two immediate priorities: expanding distribution through major consumer brands and increasing engagement within those programs. The reported spending gains provide evidence of adoption across its portfolio; the next measure of the expansion will be how the waitlisted Fanatics card, Imprint Access and the AI tools translate into active accounts and sustained card use.