CCC Intelligent Solutions to Power Mazda Dealer Parts Promotions

CCC Intelligent Solutions (CCC ) announced on October 27, 2026 that Mazda has selected CCC as its parts technology provider to deliver promotional pricing to participating dealers across the United States. Through CCC, participating Mazda dealers can make promotional pricing available within the estimating workflow that the company said is used by more than 30,000 repair facilities nationwide.

The Chicago-based company, which describes itself as a SaaS and AI platform provider powering the insurance and collision repair economy, said it helps automakers and their participating dealers extend promotional parts programs to collision repairers and insurers at scale. Under the Mazda arrangement, the technology surfaces promotional offers during estimate creation, which CCC said helps inform replacement-part decisions early in the repair process. Prices can be customized by vehicle model, year or part type, and the technology also automates rebate processing between automakers and dealers.

“Our goal is to help participating Mazda dealers compete effectively while making it easier for collision repair facilities to identify and purchase genuine Mazda parts,” said Rob Milne, vice president of accessory and aftersales at Mazda North American Operations. Milne said that by using CCC’s technology platform, Mazda can bring genuine Mazda parts closer to the point of decision, creating what he described as new opportunities for dealer growth while supporting high-quality repairs.

Andreas Hecht, senior vice president and head of OEM partnerships at CCC, said: “Parts decisions don’t happen in isolation. They happen inside the workflows that connect repairers, insurers, and suppliers, as part of a unified experience.” Because CCC powers those workflows, Hecht said, suppliers such as Mazda can bring promotional programs directly to the point where repair and parts decisions are made, increasing visibility and opportunities for dealers when repairers evaluate parts options.

CCC said the promotional pricing capability is part of its broader parts commerce platform, which connects industry participants in a unified workflow. By bringing pricing, sourcing, quoting, ordering and settlement activities together in the systems collision repair businesses use every day, the company said it helps repairers and insurers make more informed parts decisions. According to the release, CCC users have purchased more than $20 billion through the platform, which integrates with leading dealer management system providers and more than 6,500 parts suppliers nationwide. The announcement did not disclose financial terms or a start date for the program.

Earlier Automaker Adoptions

Mazda follows two earlier automaker adoptions of CCC’s promotional parts pricing technology that the company announced in 2019 and 2023.

On November 4, 2019, CCC, then operating as CCC Information Services, and BMW of North America announced that the automaker would use the CCC Promote technology to price and promote parts to collision repair facilities while estimates were being written. CCC said at the time that CCC Promote was powered by its CCC ONE estimating platform, which it said was used by 25,000 repairers processing 24 million estimates annually, and that the technology gave BMW’s 348 U.S. dealers what the company called a new channel to expand sales of BMW parts. Jim Kinsherf, then vice president of CCC’s OEM group, said in the 2019 announcement that CCC ONE processed more than $13 billion in parts annually.

On July 25, 2023, CCC announced that Toyota Motor (TM ) North America would use CCC Promote to support Toyota and Lexus dealers across the United States in their parts marketing efforts. CCC said at the time that its estimating software was in use by more than 28,500 repairers and processed more than 26 million repair estimates annually, and that it enabled more than $13 billion in parts sales annually. Mark Nazario, Toyota’s vice president of guest experience and retention, said in the 2023 announcement that the technology would let dealers offer promotional pricing on critical collision parts at the moment repair estimates were being generated. Hecht, then senior vice president of CCC Mobility, said at the time that the CCC ONE platform was home to what he called a dynamic, open community of participants who rely on real-time information to make business-critical decisions.

In both earlier announcements, CCC described CCC Promote as an integral component of CCC Parts, its parts e-commerce platform, with the two working together to automate and streamline the parts sourcing workflow from upfront promotional pricing through electronic price quotes, ordering, invoicing and rebate settlement. The 2023 announcement also stated that CCC Parts integrates with leading dealer management system providers.