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Amazon Commits $2 Billion to Prime Video Content and Sports in Latin America
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Amazon (AMZN ) said on August 20, 2026 that Prime Video will invest more than $2 billion in Latin America between 2027 and 2030, directing the money to original programming, locally produced and acquired content, and live sports rights across Mexico, Brazil, Argentina, Colombia, and Chile. The company announced the commitment at Prime Video Presents Latin America, its inaugural regional showcase event in Mexico City, and described it as a first-of-its-kind investment for the service in the region.
The figure is a multi-year commitment, not a reported spend: it covers content and rights outlays spread across four years, beginning in 2027. Kelly Day, vice president of international at Prime Video, framed the scope in the announcement:
“Today we’re matching that energy with more than $2 billion through 2030 across original and licensed programming and sports. What excites me most is the breadth; this isn’t a bet on one country or one genre. It’s an investment in the entire region, across every way fans engage with Prime Video.”
On the originals side, Prime Video plans to more than double the number of Local Originals, its term for titles produced in-country, across the five markets by 2030 compared with 2026. The 2027 slate alone carries more than 25 new titles spanning scripted series, films, unscripted, and reality formats, including La Oficina Season 2, Tremembé Season 2, Menem Season 2, a biopic of Brazilian singer Marília Mendonça titled Marília, Florence Cassez, Rojo Corazón, Catedrales, and Valentina. Javiera Balmaceda, head of international originals for Latin America, Canada, and Australia at Amazon MGM Studios, described the strategy as backing locally rooted stories built to travel to global audiences.
The announcement also extends Prime Video’s transactional business. Later in 2026, customers in Costa Rica, the Dominican Republic, Guatemala, Paraguay, and Peru will be able to buy third-party streaming subscriptions inside the Prime Video app, and rentals and purchases will launch in those five countries plus Argentina, which gained subscriptions earlier in 2026. Amazon called it the largest expansion of its kind in Latin America to date; no Prime membership is required. A talent-development layer runs alongside, including Brazil’s Brasil no Set production-training program with BRAVI and ICAB, now through three editions, and a new skills program with SAE Institute focused on physical production and postproduction.
Live Sports Supply the Early Numbers
The company reports that more than 20 million households across Latin America have watched sports on Prime Video so far in 2026, already exceeding the service’s full-year 2025 total, and it frames the advertising reach as an estimated audience of more than 60 million fans this year. That audience figure is Amazon’s own estimate, offered in advertising terms rather than as a verified viewer count.
The rights base behind those numbers has been building. Following its 11-year global agreement with the NBA, Prime Video expanded coverage in Brazil and Mexico to more than 200 games per season and brought the league to Argentina, Colombia, and Chile for the first time. In Brazil, Copa do Brasil streaming hours have more than doubled since launch and the addition of Série A made the service a single home for domestic soccer; in Mexico, the Liga MX Clausura semifinal between Chivas and Cruz Azul drew the largest single-match audience in the country. Prime Video will also carry the Mexico National Team, with 38 home matches over four years beginning September 26, 2026.
Where the Money Shows Up in Amazon’s Filings
Investors tracking the Magnificent 7 constituent find the video economics inside two revenue lines in its quarterly release.
How Prime Video Built Toward the Commitment
The regional push rests on deals struck over the past two years. On July 24, 2024, Prime Video signed its 11-year media rights agreement with the NBA and WNBA, taking exclusive global coverage of 66 regular-season NBA games from the 2025-26 season plus an expanded international package covering Mexico and Brazil with at least 20 additional primetime games a year and the NBA Finals in six of the deal’s 11 years. On May 21, 2026, CEO Andy Jassy used a shareholder Q&A to describe the trajectory, telling investors the business “is growing, it’s profitable, and it’s still early with respect to what’s possible.”
The commitment also lands while global streamers are consolidating content scale: Securities.io covered the bidding war for Warner Bros between Netflix (NFLX ) and Paramount Skydance (PSKY ) in December 2025, a fight over exactly the kind of library and production capacity regional slates compete against.
The Commitment by the Numbers
- More than $2 billion committed across 2027 to 2030 in five countries
- More than 25 new Local Original titles slated for 2027 alone
- Local Originals volume to more than double by 2030 versus 2026
- More than 20 million sports-watching households in 2026 to date, above full-year 2025 (company-reported)
- More than 60 million estimated fans reached in advertising terms in 2026 (company estimate)
- More than 200 NBA games per season in Brazil and Mexico
- 38 Mexico National Team home matches over four years
What Has Been Scheduled
The near-term observables are dated. The Mexico National Team package opens with its first match on September 26, 2026. The subscription storefront and rental expansion across the six territories arrives later in 2026. The first full slate under the commitment, more than 25 titles, lands in 2027, and the doubling target for Local Originals is measured against 2026 output by 2030, the year the $2 billion window closes.
