European investors got some surprising news this week as the AI-driven freelance platform, Project Crowd announced it had chosen WeOwn to host the firm’s upcoming equity token offering (ETO). The ETO will be among one of the first regulated offerings to occur in Europe. The news demonstrates growing blockchain integration in the EU financial markets.
WeOwn is a Liechtenstein-based blockchain crowdfunding platform. The company offers businesses some significant advantages over traditional alternatives. For one, businesses can launch new campaigns in 4 – 10 weeks. Also, there are no settlement delays, so businesses receive the highest level of liquidity available.
News of the strategic partnership first emerged on October 15. Importantly, this crowdfunding campaign will be the first ETO launched in the region. Additionally, it’s the first registered ETO WeOwn launched since the company’s inception. Together, these factors make the entire campaign an important milestone.
WeOwn CEO and Co-Founder, Sascha Ragtschaa spoke on the advantages STOs have over traditional crowdfunding strategies. He pointed out the small number (25) of successful IPOs launched on the London Stock Exchange this year. These failures included some high-profile companies such as rideshare firms Uber and Lyft.
Ragtschaa explained that these failures scared investors. This fear helped drive the growing private crowdfunding sector. WeOwn gives companies a cost-efficient alternative to the status quo. Compared to hosting an IPO, an STO provides firms with an easier to initiate and more transparent process.
Project Crowd is a freelance platform that leverages a variety of new technology to streamline the entire hiring process. For one, Project Crowd employs advanced AI algorithms to better match service providers with businesses.
Additionally, blockchain technology enables the platform to better monitor and record the abilities, tasks, and the experience level of each freelancer. This information is then looped back into the AI to continue to refine the systems hiring capabilities.
The freelancing market exploded over the last five years with platforms such as Upwork raking in huge profits from connecting employers with trained professionals. One recent study highlighted the astounding growth the community endured over the last few years. According to the report, the number of freelancers doubled since 2014 globally.
Project Crowd Chose WeOwn
Discussing the decision to go with WeOwn, Project Crowd CEO, Kathrin Hauk explained the motivation behind the move. Notably, both firms share a desire to integrate blockchain tech into the capital markets. Hauk called Project Crowd STO a “historic moment” for the entire industry.
Project Crowd ETO
The Project Crowd ETO is open to qualified EU investors currently. According to the firm’s documentation, 1 million shares equal a 7.25% equity stake in the company. Notably, each share costs 1 Swiss Franc and there is a 200 Swiss Franc minimum (USD 201). Additionally, investors will receive dividends periodically. Lastly, token holders have no voting rights.
The Future is Today
The Project Crowd platform has its sights on the multi-billion dollar freelance sector. If successful, the firm could become a major player in the market in the coming year. For now, developers seek to expand the platform’s capabilities and network in the coming months.