Smartlands is back at it, with the announcement of another new product. The popular, U.K. based, company has used the tagline ‘One Friendly and Secure App for All Your Money’ to describe what they call ‘Smartee’.
The first steps taken by a new service can often be the most difficult. Recognizing this, Smartlands has decided to incentivize users into becoming early adopters of Smartee. They are doing this by reserving 10% of shares in Smartee for the first 1 million active users.
What can it do?
This new product brings with it multiple capabilities. Smartee functions, primarily, as a wallet for securely storing digital assets and FIAT currencies. Beyond simply storing such assets, Smartee also offers users cashback, based on their activity.
What makes this offering extra interesting is the future capability of the app to function as a ‘robo-advisor’ for accredited investors. This feature will take a pre-set percentage from a user’s account, and automatically invest these funds into STOs being hosted on the Smartlands platform (along with other investment vehicles, yet to be announced). Naturally, preferences for types of investments, amounts, etc., can be tailor set. The result is a passively generated personalized investment portfolio.
Of course, as these opportunities represent participation in the sale/purchase of digital securities, this feature is limited to accredited investors only; meaning that the user must pass required KYC/AML standards.
While this functionality is not live just yet, it is a feature that will be added in the future.
For those wondering what a ‘robo-advisor’ is, you probably aren’t the only one. The term typically refers to a form of investing that is based upon custom algorithms.
The appeal of such a service is the ability to remove human emotion and biases from the act of investing. In doing so, trading fees can be reduced, and minimum balances lowered/removed.
The main con, which people associate with such services, is often the same as its strength – a lack of human interaction. While fees may be kept down and human biases removed, there will, obviously, be a lack of human interaction. It is much easier to become educated, and personalize a portfolio, when opening a dialogue with a human.
Due to their low fees, and low minimum balances typically required, robo-advisors have opened the doors to investing for many non-traditional market participants.
Some of the more popular robo-advisors which invest in traditional markets include,
Upon announcing Smartee, Smartlands CMO, Yaroslava Tkalich, took the time to comment. He elaborated on their incentivization package by stating,
“Smartlands is a community-inspired company: our investors have voting rights, they get a say in investment projects Smartlands puts forth. We are building the Smartee ecosystem with the same community-first approach and are allocating 6 million member-shares (10% of the entire Smartee equity) for the first million of active Smartee users. In order to get the special Co-owner payment card and get the first 3 (three) of their member-shares, users need to register an account and pass KYC.”
Smartlands CEO, Ilia Obraztsov, also took the time to elaborate on the future functionality as a robo-advisor, stating,
“As accredited investors, Smartee customers will be able to configure the type and scope of their investment portfolio based on the offers available on Smartlands, and automatically transfer, for example, 1% of their daily expenses to a “digital piggy bank”. It’s a true definition of passive income with no hassle when your money just hums in the background 24 hours a day working quietly with no direct participation from you.”
Speaking with Arnoldas
To learn more about Smartlands, make sure to read an exclusive interview we conducted with Arnoldas Nauseda. While residing as CEO at the time, he has since transitioned into the role of Chairman.
Operating out of the United Kingdom, Smartlands is a forward thinking company, which has developed a variety of solutions built around digital securities. The company has found themselves at the forefront of the sector since their founding in 2017.
CEO, Ilia Obraztsov, currently oversees company operations.
In Other News
Smartlands has had a busy week, as they found themselves gracing our headlines only two days ago. While the promise of a secure wallet, which facilitates automated investing in STOs, is an intriguing idea, there needs to be STOs hosted in the first place. With this in mind, Smartlands recently began to collaborate with Sotheby’s International Realty. The pair are looking to tokenize multiple pieces of high-end real estate in the coming months.
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