You found a token issuer, you decided to launch an STO, now comes the difficult part, recruiting investors.
When it comes to marketing there are several channels which you should consider:
Google Adwords – Pay only per click. Advertise under keywords that are specific to the industry.
Reddit – This resource is quite popular in the cryptocurrency space. You can sponsor a sub-reddit which caters to cryptocurrency or even security tokens.
STO Listing Platforms – List yourself on all channels which provide information to investors. You can begin with being listed on our token page.
Conferences – The more specific to tokenized securities the better, as most conferences still cater nearly exclusively to utility tokens. When it comes to marketing at conferences not all ad spends are the same. Your best option is to be invited on a discussion panel, or fireside chat. The second-best option is to pitch, just make sure you are not pitching on the second half of the last day, as you may be pitching to an empty room. Many expensive options such as sponsoring a party, lunch, etc. may not be worthwhile based on your budget.
Enlist companies that specialize in marketing security tokens. Below are some options:
|BX3 Capital||www.bx3.io||261 Madison Avenue New York, NY 10016|
|Priority token LLP||www.ptoken.io||Suite 6, 5 Percy Street, London, Fitzrovia, W1T 1DG, United Kingdom|
Lastly, you can also choose to recruit STO Advisors.
Swiss Regulators Approve First Tokenized Incorporation – Overfuture
This week marks another important first for the EU security token sector after the Swiss IT solutions and industrial systems provider, Overfuture received final approval from regulators to list its articles of incorporation on a public blockchain. The news marks the first time a company received approval to carry out such a task in Switzerland. As such, the approval marks an important milestone for the entire Swiss blockchain community.
News first broke of the approval via a press release from the STO advisory firm Andriotto Financial Services. In the release, the firm explained in detail some of the attributes of the plan. The report stated that Overfuture will tokenize their Initial Public Offering (IPO) in order to offer investors access to tokenized class A shares.
In the report, Andriotto Financial Services called the accomplishment a “huge revolution for the financial industry.” Importantly, the report explains why allowing firms to launch an IPO and coordinate secondary market transactions without the use of banks is a game-changer. For example, a traditional IPO requires the use of multiple financial intermediaries. These firms can include broker-dealers, central depositary systems, notaries, and investment managers, just to name a few.
Removing these third-parties from the equation brings about some serious benefits. For one, it lowers the overall cost of conducting business. Additionally, it reduces the friction encountered by both firms and investors looking to participate in public crowdfunding strategies.
Overfuture Strategic Partnerships
In order to make the Overfuture IPO a reality, the firm made a number of strategic partnerships. For its part, the Swiss-based European Digital Assets Exchange, EURO DAXX programmed the smart contracts that ensure each share remains compliant throughout its lifecycle. Smart contracts remove the need for multiple third-parties because the regulatory compliance mechanisms become part of the token’s core protocol.
Andriotto Financial Services provided the necessary financial advice surrounding the entire project. Andriotto is well-known in the space as a financial service advisory. The decision to utilize the firm definitely expedited the project. Additionally, Andriotto Financial Services ensured full compliance with Swiss regulations.
Two Audit Firms – Overfuture
As a regulatory compliant tokenized IPO, Overfuture decided on the use of dual auditing firms. The firm hired Swiss-based auditors, PKF Certifica SA, as well as, Studio Mariotti & Capelleti. The latter is an Italian auditing firm that has been in operation since 2011.
According to Overfuture’s investor prospectus, the firm intends to offer a total of 8,399,000 common equity shares. Importantly, these tokenized shares will live on the Ethereum blockchain. Ethereum-based tokenization protocols are by far the most popular standards in use today in the sector. Notably, each share will cost €1.25 ($1.38). Notably, the IPO is only available to Non-US residents.
Overfuture Looks Bright
Overfuture is an IT solutions and industrial systems provider. The firm provides advanced systems to large enterprises globally. As such, the company remains on the cutting edge of information tech and innovative technologies. Given the company’s network, timing, and technical know-how, you can expect to see the Overfuture IPO go off without a hitch.
MEDsis Partner WTIA to Launch Kfinancial
The next-generation blockchain financial platform, MEDsis International announced a strategic partnership with Korean-based WTIA this week. The partnership is part of a broader strategy focused on the launch of the highly-anticipated Kfinancial platform. Importantly, the launch is set to coincide with the company’s upcoming STO.
The partnership and expansion strategy carried out by MEDsis isn’t a complete surprise. The firm announced plans for such a deal way back in December 2018. In the announcement, the company expressed a desire to develop a custom blockchain. In the end, the company decided it was more cost-effective and an overall better approach to partner with the WTIA Korean blockchain to accomplish its tasks.
Interestingly, the partnership strategy continues to take shape. Company officials stated that contracts, financials, strategies, pilot program results, funding, and strategic partnerships will continue to see expansion as the program develops. According to company officials, all of this information will become publicly available through the upcoming KFinancial White Paper.
Discussing the new strategy, Joshua Dax Cabrera, CEO of MEDsis spoke on the years of planning the firm has put into the expansion. The new partnership will provide unprecedented reach for the MEDsis platform moving forward. Cabrera explained that the new approach brings MEDsis’ global payment opportunities to the masses. Additionally, he touched on how the maneuver strengthens the firm’s current partnerships as well.
MEDsis – KFinancial White Paper
The release of the new joint White Paper associated with the STO will shed some light on the project moving forward. For its part, KFinancial will become the stand-alone payments and fintech division of the new joint venture company KFIN WTIA PTE. The new firm will operate out of Singapore. Importantly, Singapore is one of the most blockchain-friendly countries in the world currently.
Billions in Revenue
The merger will bring investors and token holders the direct rights to more than $3 billion in projected revenue. Uniquely, the STO will assign revenue and not equity toward the STO. In this way, investors receive direct access to revenues without previously anticipated equity dilution.
Discussing the merger, WTIA Chairman Keun Kim, explained the motivation behind the decision to partner with WTIA. Kim described the immense benefits obtained through the merger. He explained that the new platform brings the partnership to the world. Additionally, this new level of market confidence will help to further security token adoption globally. He ended his interview discussing the importance of job creation in the markets the firm intends to expand into first. These markets include “Argentina, Brazil, and beyond.”
A Company on the Move
The MEDsis payments ecosystem gained strong positioning in its perspective markets with this latest maneuver. The decision by company executives to focus on the underserved Latin American markets could prove to be pivotal in the space. For now, MEDsis prepares to see their products and services go global as the firm’s STO is set for a May 1, 2020 launch date.
New Shore Invest Starts a New Ship Finance Platform
A new ship finance platform by the name of New Shore Invest seeks to integrate blockchain technology into the sector. The firm will utilize the tech to create and issue equity-based limited partnership shares. The new strategy opens up the international shipping market to investors globally. Additionally, the move showcases the disruptive qualities that blockchain technology provides.
New Shore Invest’s fractional ownership will launch in Germany in Q1 2020. The firm intends to allow all retail investors to participate in the program which is loosely based on the outdated German KG model. The German KG financing model was popular in the early 2000s. Unfortunately, the system became obsolete following the 2008 financial crisis in which financing firms tightened their requirements significantly.
Discussing the revival strategy, Hanno Tamminga, founder of New Shore Invest, spoke on the importance of digitalizing the market. He explained how tokenization is important to ship owners because it provides them with access to fresh equity that was previously unavailable.
He wasn’t the only founder to praise the maneuver. Hannes Hollaender, co-founder and partner of New Shore took a second to discuss the firm’s plans moving forward. He explained that in order to excite investors, his company needed to find a strategy that was both “green and innovative.” He also described how the new system will fill the current gap of equity for shipowners.
For its part, New Shore facilitates and structures limited partnership shares of single ship companies. These security tokens utilize advanced smart contracts. In this manner, all its rights and obligations according to the articles of association are directly integrated within the token’s protocol.
Importantly, these tokens are to be ERC-1400 compliant. Basically, they will live on the Ethereum blockchain. The decision to utilize the ERC standard was a smart one on the part of New Shore Invest. For one, Ethereum’s ERC standards are by far the most popular tokenization option in the market. As such, they offer a variety of interoperability not found within other token types.
New Shore Invest STO
New Shore Invest’s strategy will break each tokenized ship company down and offer the shares to investors via STOs. This strategy is far more efficient than the original German KG model. Also. it provides a cost-efficient, secure, and faster alternative to the current business practices in the sector. For example, investors can purchase online and it only takes minutes to complete a transaction. Best of all, there are no fees for investors who participate.
New Shore Investors
According to company documents, all investors receive dividends based on the number of tokens they hold. Additionally, investors receive a profit share of any vessels sold. Finally, investors gain a handful of new liquidity as the new shares are able to be traded and transferred in a secondary market.
The Oslo-based venture capital firm, NorthCape Capital was the main financier for the project. The company is no stranger to the sector. To date, NorthCape arranged and structured $ 18 billion of lease financing. Importantly, this financing was spread across both the maritime and aviation sectors
Time to Check Out the New Shore
Given the experience and large network, the New Shore platform incorporates, its no surprise to see this team succeed. The concept of tokenizing ship ownership puts a new age twist on one of the oldest financial services available. You can expect to see this firm expand its strategy into other areas of transport as the company begins to reap the benefits of its unique business model.