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Marketing Security Tokens

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Marketing Security Tokens

You found a token issuer, you decided to launch an STO, now comes the difficult part, recruiting investors.

The good news is the marketplace for security tokens is in its infancy and less clustered than regular utility tokens.

When it comes to marketing there are several channels which you should consider:

Google Adwords – Pay only per click. Advertise under keywords that are specific to the industry.

Reddit – This resource is quite popular in the cryptocurrency space. You can sponsor a sub-reddit which caters to cryptocurrency or even security tokens.

STO Listing Platforms – List yourself on all channels which provide information to investors. You can begin with being listed on our token page.

Conferences – The more specific to tokenized securities the better, as most conferences still cater nearly exclusively to utility tokens. When it comes to marketing at conferences not all ad spends are the same. Your best option is to be invited on a discussion panel, or fireside chat. The second-best option is to pitch, just make sure you are not pitching on the second half of the last day, as you may be pitching to an empty room. Many expensive options such as sponsoring a party, lunch, etc. may not be worthwhile based on your budget.

Enlist companies that specialize in marketing security tokens. Below are some options:

Company:Website:Location:
BX3 Capitalwww.bx3.io261 Madison Avenue New York, NY 10016
Priority token LLP
www.ptoken.ioSuite 6, 5 Percy Street, London, Fitzrovia, W1T 1DG, United Kingdom

Lastly, you can also choose to recruit STO Advisors.

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Antoine Tardif is the founding partner of Securities.io, the CEO of BlockVentures.com, and has invested in over 50 blockchain & AI projects. He is the founder of Unite.AI a news website for AI and Robotics. He is also a member of the Forbes Technology Council.

Company:Website:Location:
Block Venturesblockventures.com2179 West Bay Rd, Grand Cayman, Cayman Islands
Moonwhale Venturesmoonwhale.ioChoa Chu Kang Ave 2, Block 254, Singapore
Company:Website:Location:
BX3 Capitalwww.bx3.io261 Madison Avenue New York, NY 10016
Priority token LLP
www.ptoken.ioSuite 6, 5 Percy Street, London, Fitzrovia, W1T 1DG, United Kingdom
Company:Website:Location:
BX3 Capitalwww.bx3.io261 Madison Avenue New York, NY 10016

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