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Cryptocurrency and NFT Influencer Marketing: What You Need to Know

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Thought Leaders are articles that are contributed by respected members of the fintech & digital assets community. They may or may not necessarily reflect the views held by the Securities.io team.

In recent years, cryptocurrency has become a popular investment option, with the value of Bitcoin and other currencies soaring. At the same time, the world of non-fungible tokens (NFTs) has been growing as well, with new applications and uses for these unique digital assets being discovered all the time.

 

So what do these two worlds have to do with each other? 

 

In short, a lot.

 

Cryptocurrency investors are always on the lookout for new opportunities to make money, and NFTs offer many potential advantages over traditional assets. Likewise, influencers looking to promote their brands can benefit from working with NFTs and related platforms.

How Crypto and NFTs are Changing the World

Cryptocurrency and NFTs are both relatively new concepts and have a major impact on the world around us. Here are just a few of the ways these technologies are changing the way we live and do business:

1. They're Decentralizing the Economy.

This decentralized blockchain structure has many advantages. For one, it makes cryptocurrencies and NFTs much more secure than traditional assets since there's no single point of attack that hackers can target. Additionally, it gives users more control over their assets and opens up new opportunities for international trade and investment.

2. They're Increasing Transparency.

Another benefit of decentralization is increased transparency. This increased transparency is good for both investors and businesses. For investors, it means they can be sure that the assets they're buying are genuine and that the companies they're investing in are legitimate. For businesses, it means they can build trust with their customers by being open about their operations.

3. They're Reducing Costs.

Cryptocurrencies and NFTs can also help businesses save money. That's because there are no middlemen involved in transactions–which means businesses don't have to pay fees to banks or other financial institutions. This can be a major advantage for small businesses and startups with limited budgets. Additionally, it can help businesses save time since there's no need to fill out paperwork or go through a lengthy approval process.

Why Working With Crypto and NFT Influencers is a Smart Marketing Strategy

As the crypto and NFT industries continue to grow, so does the number of influencers within these spaces. And while there are a variety of ways to get your message out there, working with influencers is one of the smartest choices you can make. Here’s why:

Engage New Audiences & Targeted Niches

This is perhaps the most important reason to work with influencers. An influencer’s audience is engaged because they follow the influencer because they enjoy their content and find it valuable. This means that when an influencer shares your content, there’s a good chance their audience will check it out.

Grow Your Social Media Following

An influencer’s reach can extend well beyond their own followers. When an influencer mentions or tags you in a post, their followers will see it, but so will the followers of anyone who sees and reacts to the post. This can help you reach a much larger audience than you would be able to on your own.

Increase Trust & Credibility

Because influencers have built up trust with their audiences, anything they recommend is more likely to be trusted by their followers. So, if an influencer recommends your product or service, their followers are more likely to try it.

Improve SEO Rankings

Influencer marketing can also help improve your SEO. When an influencer links to your website from their blog or social media, it helps improve your site’s authority in Google’s eyes. This can lead to higher rankings and more traffic from Google over time.

There are a lot of benefits to working with influencers. So if you’re looking for a smart way to get your message out there, consider partnering with an influencer in the crypto or NFT space.

Tips for Success with Crypto & NFT Influencer Marketing

Now that you know why working with influencers is a smart choice, here are a few tips to help you get the most out of your influencer marketing efforts:

Work With Influencers Who Have Developed Deep Respect

When working with influencers, choosing those who have developed a deep respect and trust from their community is important. These are the types of influencers who are more likely to have engaged audiences that will pay attention to your message. To do this, you can look at things like the influencer’s engagement rate, the quality of their content, and how long they’ve been active in the space.

Find Social Media Accounts With More Followers

While followers aren’t everything, they can give you an idea of how popular an influencer is. So when searching for social media accounts to work with, look for those with more followers. This will help you reach a larger audience and get more bang for your buck. Though it may be tempting to work with micro-influencers, partnering with those who have a broader reach is usually more practical. This way, you can ensure that your message will be seen by the largest number of people possible.

Make Sure Your Influencers Truly Understand Your Brand

It’s important to make sure that the influencers you partner with truly understand your brand. This way, they can accurately represent your message to their followers. Brand clarity and consistency are key, so be sure to brief your influencers on what you do, your mission, and the values that are important to you. You should also be open to answering any questions they have to ensure that they have a good understanding of your brand.

Use Influencer Marketing as an Advertising Tool

There is a rule of seven when working with influencers which states that “a customer needs to see your message seven times before they’ll take action”. So when working with influencers, be sure to partner with more than one. This way, you can ensure that your message will be seen by your target audience multiple times and increase the chances for campaign success. There is a fine line, however,  between having your message seen too often and not enough. Too much repetition can turn people off, so be sure to mix things up and keep your content fresh.

Track Marketing Campaign Success

As with any marketing campaign, it’s important to measure your progress and make necessary changes for improvement. With influencer marketing, you can track things like reach, engagement, website traffic, and conversions. This data will give you insights into what’s working and what isn’t so that you can make necessary changes to improve your results.

Hire Crypto & NFT Influencer Marketers

Influencer marketing is still in its early stages for crypto & NFT projects, but it is growing quickly. If you haven't started using influencers to market your project yet, now is the time. Use the tips above to make sure your next crypto & NFT influencer marketing campaign is a success.

Jeffrey Maganis is the co-founder of Crowdcreate, one of the leading blockchain marketing agencies that specialize in Web3, Crypto & NFTs. Few growth marketing firms have been in the blockchain industry since 2017. Crowdcreate has been a global pioneer in launching and scaling some of the most successful projects in blockchain technology. Crowdcreate also runs one of the largest networks of crypto founders, angel & VC investors, influencers, and creators.